BOP Group unveils its new Brand Identity

BOP group, India’s number 1 real estate advisory firm has revamped its logo and has come with a New Brand Identity at a gala event graced by the biggest dance music trio of the century – Sunburn’s ‘Swedish House Mafia' during their OneLastTour in India.

Amit Mavi, The Founder and Managing Director, BOP group lifted the veil off the new logo - an artistically written “BOP” with a dynamic attractive color as its background. The color of the logo remains dynamic and changes as per projects handled by BOP.  All in purple shades with and “O” which is structurally dynamic.

Created by London-based agency “I AM”, the new logo would form the face of the real estate advisory industry which has crossed the 50,000 satisfied clients mark. Over the coming months, BOP Group would invest heavily in outdoor, radio and digital advertising, as part of its marketing and advertising.

With the international event “Sunburn” being hosted for the first time in Noida, BOP Group was quick to leverage this platform to reach out to maximum audience. Being the dominant real estate consultants in Delhi NCR, BOP Group has the advantage to capture maximum audience to communicate the logo change, and at the same time provide the group’s exclusive clients an opportunity for a Gold Class experience. With the evolving world outside, BOP Group decided to initiate a new beginning, so the group is unveiling their exciting new visual identity. The new look perfectly captures the company’s essence and projects the type of company that wants to be in the future.

The event witnessed the presence of celebrities and socialites like Koel Puri Rinchet, Anish Chanana, Diviya Chanana, , Laurent Rinchet, Gaurav Karan, Fatima Karan, Sachin Kumar, Lauren Muretti, Lydia Falgate, Mona Juneja, Adi Sachdev, Sherry Sachdev, Sunaina Kumari, Simrin Ruprah and to name a few.

Terming the re-branding as a strategic shift in positioning since the company was catering to clients across major cities in North India, BOP Group MD Amit Mavi said, "The brand needs to speak of our envisioned future for real estate industry - Dynamic, professional, youthful and progressive, yet warm, honest, welcoming and trustworthy at the same time.... think internationally. The brand has to connect with the youth in the geographies that we are in."

Gaurav Mavi, Director, BOP Group, the man behind the long-term strategic planning, tactical oversight and day-to-day senior-level management of the Group, said, “The new logo reflects adaptability; the strong team behind the company is as adaptable as the logo. The dynamism in team and the logo is just impeccable.”

Sumit Ghosh, vice-president, Marketing, BOP Group said, “The idea is just to refresh and contemporize the brand. However now we are launching the same here so that the uniformity is maintained all over. So there will be no more BOP group logo with its purple logo. We do plan change of strategy with the implementation of new logo with much better and efficient real estate services.”