Borosil collaborates with Chef Harpal Singh Sokhi for upcoming promotions
Consumer brands Borosil Ltd announced its collaboration with chef Harpal Singh Sokhi, of the “Namak Shamak Namak Shamak Dal Dete Hain” fame to promote Borosil products online and offline. For a brand known for the beautiful performance of its products and a leading chef whose recipes, too, perform equally well, the collaboration is a perfect fit.
Prep, cook, serve, eat, drink, store, and re-heat – Borosil has a strong presence in all parts of the day-to-day culinary activity with its range of cookware, appliances, dinnerware, and glassware. With this collaboration, Borosil aims to give its consumers a more holistic, well-rounded experience and enhance their engagement with the brand.
Chef Sokhi is one of the most sought-after names in the food industry and has hosted several cooking shows on television that have made him a household name. Best known for his easy-to-follow recipes and the joy and energy he brings to the cooking experience, Chef Sokhi's expertise, know-how, and popularity cut across age groups and geographies.
Speaking on the collaboration, a Borosil spokesperson said, “Borosil’s aim has always been to make everyday tasks or kitchen work simple and easy; to be an ally to homemakers by launching everyday use smart products that enables her to perform beautifully. Chef Harpal Singh Sokhi’s culinary mastery with, the manner in which he simplifies recipes cooked in the right cookware will no doubt enhance the brand experience of our own consumers as well.”
Chef Harpal Singh Sokhi said: “I am so happy to announce the partnership between Borosil and Chef Harpal to celebrate cooking at every step in your kitchens at home. Kitchen me hogi Balle Balle with Chef Harpal and Borosil.”