Borosil launches special Team India bottle ahead of the Commonwealth Games
As the official hydration partner of Team India, Borosil has launched two special edition ‘Team India’ designs as part of their signature hydra bottles collection. These bottles with their stunning design in beautiful tones of our patriotic colors will be available for the athletes and fans alike who are all looking forward to the kick off of the Commonwealth Games, 2022 in Birmingham this week.
Borosil has been a long-term supporter of the Indian Olympic Association. They have now extended this association as official sponsors of Team India through this cycle of the Commonwealth Games 2022, Asian Games 2022 and the upcoming Olympic Games 2024.
Apart from the special Team India bottles, Borosil will also use this opportunity to extend awareness and importance of hydration for a good sporting performance.
“We, at Borosil, are committed to support India’s sporting dream of being a top contender across international platforms. Our passion as a proud home-grown organisation is seeded in ensuring the wellbeing of our athletes who train hard and represent our country on the field. We also want every Indian and Borosil consumer to join us to cheer for Team India at the Commonwealth Games 2022.” said Mr. Shreevar Kheruka, Managing Director, Borosil Ltd. “Over the years, our association with Indian Olympic Association has helped deliver on this aim and hence, we are delighted to grow this collaboration as the official Hydration Partner. We have aligned a special edition hydra bottle specially to support and cheer for team India. We stand by the Olympic values of respect and striving towards excellence as we wish Team India all the best.
Mr. Rajeev Mehta, Secretary General of the Indian Olympic Association, said, “I extend my gratitude to Mr. Shreevar Kheruka and Borosil for their continued support to the Indian Olympic Movement. Team India is taking great strides on the global sports stage and Borosil’s steadfast support would be highly beneficial for our athletes. We are proud to be associated with a trusted homegrown brand like Borosil that has made a difference with healthy nutrition and hydration being core to their endeavors, aligning back to the wellbeing of our athletes.”
With this collaboration, Borosil looks forward to extending its reach with a positive impact on the Indian sporting ecosystem. The special edition Hydra bottles are now available at all leading crockery store and exclusive brand store www.myborosil.com and is priced at Rs 1395
Established in 1962, Borosil has seen an astronomical rise, becoming one of the most globally recognised and trusted Indian brands. The company, known for the beautiful performance of its products, launched its range of flasks and bottles, Hydra, in 2019. Within a short span of time, the range has gained immense popularity and now ranks among the top three brands in the segment. Borosil has also become synonymous with sustainability and community empowerment, focussed on championing social responsibilities and giving back.