Bosch Home Appliances releases its integrated campaign on its automatic dryers

Bosch Home Appliances has today launched a new digital campaign titled ‘Zero% Effort, 100% Drying’ to highlight the benefits of Bosch Dryers in aiding consumer’s daily lives. With an aim to deliver innovative solutions to improve the quality of life at home, the campaign highlights how basic chores like drying clothes can be made easier by automating them, thus giving consumers more time to do the things they love.

The campaign aims to drive awareness about the dryer category and its various benefits to Indian consumers. As part of this campaign, Bosch highlights its unique product proposition providing less effort and more convenience while addressing seasonal challenges owing to India’s varied seasons including monsoon and extreme winters which make drying clothes a hindrance across various Indian homes.

The digital film showcases a couple trying to dry clothes and they face seasonal challenges that hamper the clothes drying outside. A simple solution to this, the Bosch Dryer helps dry clothes with minimum effort and guarantees better drying that too under 60 minutes.

Designed with best-in-class German technology, Bosch Dryers seamlessly complete the laundry process by automating drying, resulting in 100% dry, clean, hygienic and damage free fabric with minimal physical energy. Its superior technology like AutoDry and Sensitive Drying system ensure a convenient, effective and a hassle-free drying process.

The campaign is live across platforms like YouTube, Facebook and Instagram.

On the launch of the campaign, Neeraj Bahl, MD & CEO, BSH Home Appliances said, “We are thrilled to launch our first ever washer dryer campaign in India, showcasing the Bosch range of washer dryers which requires minimal efforts and provides better drying. Our objective is to focus on the lifestyle and convenience benefits that the category can deliver and closely analyze the mind shift. The demand for premium products in India is increasing and we are confident that this will drive the adoption of newer categories and technologies when people are looking to create better comforts within the confined space of their home. We are looking forward to the vast possibilities for dryers in India and hope to replicate global success of the category in the country.”

The campaign has been conceptualized by an advertising agency – Taproot Dentsu.

Commenting on this Yogesh Rijhwani, ECD Taproot Dentsu said, “We wanted to find an endearing narrative for Indian couples that helps them realise a bitter truth - till the time you don't get a dryer, you are the dryer. In order to make a case for automated drying, we tapped into our collective memories to find the most relatable experiences we could. Experiences from two lockdowns and many Mumbai monsoons came in quite handy during this process.”

Bosch Washer Dryers provide the best of both worlds with better washing and drying care, completed in under 60 mins. Developed with the same technology, it adds the key features from the Bosch front load and Bosch dryer models in one single unit, making life simple and easy.