Bosch’s #NoMoreDishStress bags the award for the ‘Best Humorous Content’

Bosch Home Appliances, Europe’s largest home appliances brand renowned for their superior quality and German engineering won the best humorous content award for their campaign #NoMoreDishStress. The campaign was executed in collaboration with Girliyapa, a women centric YouTube channel that creates witty content. The campaign spanned across three months with a web series titled ‘Mr&Mrs’ to illustrate the real-life struggles between a husband and a wife surrounding household chores. The video has achieved a reach of about 29 million, with over 14 million video views and 1.7 million engagements. Through this web series, Bosch dishwashers earned media worth 17.4 million to 22.7 million.

Dishwashers are a relatively novel offering in the Indian market. Pioneering the category in India, Bosch used a native approach to wash away myths associated around dishwashing. To garner awareness about dishwashers and increase talkability amongst the relevant target groups, this association with Girliyapa amplified the message effectively – ‘it is easy to be stress free with Bosch dishwashers’

On winning the award, Mr. Gunjan Srivastava, MD & CEO, BSH Household Appliances said, “India is evolving faster than ever. Large presence of millennials, widespread mobile penetration and access to high speed internet has amplified the consumption of content amongst consumers today, at anytime, anyplace. There is colossal opportunity for brands to reach out to their ideal customers through witty and creative consumable content. While traditional mediums of marketing still hold immense potential, new age media has mushroomed/grown rapidly to enhance the way brands communicate, making content relatable and well effortless.

“We’re happy to bag the ‘Best Humorous Content’ Award and will continue to create and implement our new age marketing strategies to keep up with the momentum and break the clutter to reach out to our potential customers’’

Web Series for your reference

Mr. & Mrs. E01 | Husband Ki House Party feat. Nidhi Bisht and Biswapati Sarkar | Girliyapa

Mr. & Mrs. E02 | Biwi Ko Gussa Kyun Aata Hai | Valentine's Day Special | Girliyapa

Mr. & Mrs. E03 | Truth Or Dare with Mother-In-Law feat. Nidhi Bisht and Biswapati Sarkar | Girliyapa