Brand buzz on Corporate Environment Responsibility this World Environment Day
During the period when people were confined to their homes due to COVID-19 and the lockdowns, a surprising – and welcome – development was seen. With almost no traffic, manufacturing and construction activities and minimal presence of people on the streets, nature was seen to be healing. The haze of polluting smog in the atmosphere cleared, the water in the rivers was clearer and in India the Himalayan mountain range could be seen from several hundred kilometers away for the first time in 40-50 years.
For years, ecologists have been sounding warning bells on the irreversible effects of global warming and climate change and the urgent need to take necessary steps to stop the damage to nature. Keeping this in mind, ‘Ecosystem Restoration’ has been chosen as the theme for the World Environment Day this year. Incidentally, 2021 also sees the start of the UN Decade on Ecosystem Restoration (2021-2030).
With the mantra of “Reimagine, Recreate and Restore”, the theme highlights that while we cannot get back to the time we destroyed our planet Earth, we can revive our gardens and clean up our rivers to create some peace with nature. World Environment Day has been celebrated on June 5 every year across 100 countries since 1974. The UN organises programmes to encourage worldwide protection of our environment.
Over the years, brands and corporates have been doing their bit to protect the environment. Several corporates have adopted steps to reduce their carbon footprint as well as undertaking various initiatives or associating with environment protection bodies and governments to reverse the effects of climate change.
There is a growing call for going beyond sustainable development and corporate social responsibility (CSR) to adopting CER (Corporate Environment Responsibility). This day signifies that the natural resources should be conserved and not taken for granted. Mother Nature has given everything to mankind and it is our collective responsibility to maintain and protect it.
With messages ranging from one-bucket bath rule to avoiding single-use plastic to air-drying freshly washed clothes and launching campaigns related to global warming – brands have come up with unique ways to make people aware about what Mother Nature is going through and what we should do to protect her. The brand conversation this year is increasingly around Corporate Environmental Responsibility and building awareness about societal and environmental consequences surrounding business activities. Corporate Environmental Responsibility is being brought to the forefront as a core business strategy and not a mere add-on to enhance brand reputation.
Here are some amazing messages by brands that are being talked about...
Blue Dart
Blue Dart, South Asia's premier express air and integrated transportation & distribution company, part of the Deutsche Post DHL Group (DPDHL), announces paperless transactions on their new Digital Portal for all its Vendor Partners this World Environment Day on 5th June 2021.
VOC releases harmful elements that cause air pollution, and lead accumulates in organisms and can destroy entire food chains. Which is why we pioneered and introduced low VOC and lead-free paints that care for the environment.#Nerolac #ColoursThatCare #WorldEnvironmentDay pic.twitter.com/X0fnt3dvL9
— Nerolac Paints India (@Nerolac_Paints) June 5, 2021
Bisleri
This World Environment Day, Bisleri, industry leader and India's most trusted brand of bottled water, which has been actively working towards the cause of a cleaner and greener environment has launched India’s first clean plastic segregation and collection center at Marol, Mumbai.
PepsiCo India in partnership with @unitedway_delhi is launching Tidy Trails, a special initiative to manage plastic waste in Mathura-Vrindavan. System put in place to collect & dispose dry plastic waste from establishments responsibly: https://t.co/n7glFwS7Fu @CMOfficeUP pic.twitter.com/xftvJScEny
— PepsiCo (@PepsiCoIndia) June 4, 2021
Nivea
Nivea has introduced its latest skincare innovation – Nivea Naturally Good, an all-new sustainable skincare range with naturally derived ingredients. Additionally, Nivea India has curated an innovative ‘Care Box’ for this range, which minimises packaging material for deliveries and eliminates use of plastics, resulting in a hassle-free and environmentally responsible experience for shoppers.
One Green (#DeleteDigitalJunk)
Our planet needs help! It is high time we pause and reflect on our ways to make sure she thrives. This #WorldEnvironmentDay, we join hands along with @UNinIndia @WWFIndia to #StopTheMelt so that what we stand for today is what we will stand on tomorrow #GenerationRestoration @UN pic.twitter.com/97KAj4lrOj
— Discovery Channel India (@DiscoveryIN) June 5, 2021
Share
Facebook
YouTube
Tweet
Twitter
LinkedIn