Brand campaigns bring equal share of tears and cheers this Diwali
Every festive season sees a surfeit of brand campaigns and this year has been no different. After being forced to stay indoors and cut off from friends and families last festive season due to the COVID-19 pandemic, this year has been about homecomings and get-togethers.
And it is this emotional connect that is seen reflected in ad campaign after ad campaign – coming back to one’s near and dear ones, celebrating the festivities together, community camaraderie and reclaiming one’s life after some very tough times. The brand campaigns have been high on emotions, while also spreading a lot of festive cheer.
Amazon
Amazon, which has been very bullish on its festive season sales, has come up with an emotional film showcasing how these challenging times have made people embrace good Samaritans as part of their families.
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Vivo
Smartphone brand Vivo has also come up with a long format, over 5-minute long ad film that is high on emotions and shows families coming together in this tear-inducing ad that narrates the pain of a lonely father during Diwali.
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Realme
Here’s another tearjerker of an ad. Realme narrates the story of a small boy missing his grandfather on Diwali, who recently passed away, and how technology brings a smile to his face. Realme, too, has reposed its faith in the long format storytelling, with this ad film which is over 5 minutes long.
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Greenply
Greenply’s campaign – The Table – brings to life the emotional bond a family shares with furniture and drives the message that there is no parallel to a joy than celebrating festivals together. The nearly 6 minute long film stars Dhritiman Chatterjee and Zarina Wahab in the lead.
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British Airways
British Airways has released a new campaign, ‘The Best Gift’, aimed at last minute flyers to make the most of this year’s festive season. The brand campaign, conceptualised by Ogilvy Gurgaon, draws upon the age-old Diwali tradition of gifting, and the challenge of finding the right gift for each person.
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Mankind Pharma
Mankind Pharma has launched a campaign to share some kindness and bring light to someone's life this Diwali. The brand has also launched video bytes of celebs like Amitabh Bachchan, Anil Kapoor as well as their regional brand ambassadors to spread the Mankind message of bringing light with kindness and Serving Life.
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Tanishq
Tanishq’s Diwali campaign, Utsaah, not only celebrates the Festival of Lights in a truly spectacular manner, but also celebrates ‘Today’ as a Festival of Life. The film has been conceptualised by Lowe Lintas.
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Upstox
Upstox, the investment platform, launched a short film urging individuals to invest as part of its ‘Start Karke Dekho’ campaign. This Diwali, Upstox aims to inspire individuals to take an auspicious step towards their financial journey and encourages them to invest in their future through a fun, quirky and celebratory campaign.
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Greenlam
Greenlam Industries, a leading name in providing surface solutions, has infused some humour and mischief into its Diwali campaign. The ad shows a team of Indian office executives collectively working together to fool their global boss during a video call to ensure that they get to spend Diwali at home with their families.
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RR Kabel
This Diwali, RR Kabel, a premium wire and cable manufacturer, wishes the electrician community “Ek Diwali Aisi Bhi” through a dedicated digital campaign. The campaign is dedicated to the electricians who are the “true heroes of Diwali”.
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PokerBaazi
With families separated by the pandemic for long, it’s time to come home, sit together, and catch up on what they missed, over a game of poker. But with a twist! With their new Diwali campaign video ‘Kissa Kaaju Katli Ka’, PokerBaazi gave a sweet twist to the game with family members applying Poker skills to win sweets.
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Nilkamal
This festive season, make room for new friendships and bring home more reasons to celebrate – this is the message that Nilkamal gives out in its latest campaign – #KhushiyonKeLiyeHameshaReady. The campaign comprises a series of films showcasing relatable and celebratory moments in a consumer’s life with an emotional twist in the end.
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Wiggles.in
Wiggles.in urges people to say #NoToNoise this Diwali in its campaign that focuses on ensuring that our pets and animals equally enjoy a festive season filled with cheer, positivity and happiness.
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Supertails
For pets, Diwali is a time of newness – new colours, new smells, new sounds, and new people that may overwhelm them. Digital pet care start-up Supertails in its latest ad film gives a little glimpse into the world from the pets’ point of view and urges people to design their Diwali celebrations to include their pets.
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Muscle & Strength India
Muscle & Strength India, retailers of fitness supplements & nutritional products, celebrated Diwali with the underprivileged as part of their #SpreadingHappiness campaign.
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