Brand Moments 2020: Rakshabandhan

Raksha Bandhan is observed on the last day of the Hindu lunar calendar month of Shravana, which typically falls in August. Raksha Bandhan is one of the most awaited and loved festivals for Hindus. This day celebrates the love and relationship of siblings where a sister ties rakhi(thread) on the wrist of her brother and receives gifts and promise of protection in exchange. Rakhi is derived from the Sanskrit word Raksha which means protection, the expression "Raksha Bandhan, portrays "the bond of protection”.

Also read: Brand Moments: Friendship Day 2020




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