Brand Moments 2021: Women’s Day campaigns that left us breathless
A round up of some of the most interesting pieces of communications on Women's Day.
#MoreTogether by Facebook
Facebook launches new phase of 'More Together' campaign. Executed by Taproot Dentsu and Dentsu Webchutney.
‘There’s more to a girl’s life than Shaadi’ by MTV
MTV puts it out loud, “There’s more to a girl’s life than Shaadi”, with a fine blend of quirk and impact.
‘All Our Moves’ by Bumble
The campaign celebrate the many moves women make in their daily lives– the seemingly unnoticed, imperfect, vulnerable and yet audacious, sometimes outrageous, but ultimately courageous first moves.
‘Ijazat Hai’ by OkCupid
The year is 2021 and yet 79% women have been raised to believe they need their partner’s permission to pursue a career, many of them still find themselves having to take ‘permission’ to live their life. OkCupid releases a digital video which throws the spotlight on benefactors in a woman’s life who think they are allowing them this ‘privilege’ but are actually stripping a woman's agency.
‘Great Things Happen When We Move’
The campaign encourages Indian women to keep moving by highlighting the stirring stories of three inspiring women: Yogita Raghuvanshi, India’s first woman truck driver, Geeta Tandon Bollywood’s leading Stuntwoman and Sumitra Senapaty, Founder of Women on Wanderlust.
‘Her She’ by Hershey India
The organization has collaborated with phenomenal women leaders such as Kriti Bharti, Roxanne Davur, Sairee Chahal and Falguni Vasavada whose body of work and achievements have been custom illustrated on Hershey’s chocolate bars by accomplished women illustrators.
#WomensDayEveryday by Enrich
#LetUsUntag by Westlife Development
Westlife Development – the company that owns and operates the master franchisee of McDonald’s restaurants in West and South India, is urging everyone to un-tag the gender from the profession and role.
#GharSabkaZimmedariSabki by Voltas Beko
This DVC is conceptualized by Voltas Beko and Momspresso, a leading platform providing content for the multi-faceted mothers of today. The digital video ‘#GharSabkaZimmedariSabki’ is an attempt to debunk the age old beliefs that women are responsible for looking after every aspect of the household.
‘Womentum’ by Reliance General Insurance
Reliance General Insurance launches a music video that features Indie-pop, jazz, and playback singing legend, Usha Uthup, who has inspired an entire generation of women.
Credits for the video: Singer - Usha Uthup; Music Composer -Gaurab Chatterjee; Creative Conceptualization & Video - Enormous Brands; Management Team - Ajay Verma; Creative Director - Shubhojit Sengupta; Lyrics - Tanisha Sharma; Creative Team - Sainath Gawade, Ananthu Gopinathan; Account Management - Sandeep Patwardhan, Tejashree Hardikar, Krishnendu
#LeadLikeHer by Flipkart
The campaign showcases the journey of three women entrepreneurs and their stories of courage, perseverance and success, as the walls around them close in - metaphorically.
#YouAreSoBeautifull by Max Fashion
Max Fashion celebrates the layers of delicacy that lie in the journey of womanhood beyond the traditional definition of beauty. Crafted by DViO Digital, this 360 initiative will be rolled out across digital, influencer communities and on-ground initiatives
#TakeThePressureOff by Shaadi.com
On the occasion of Women’s Day, Shaadi.com conducted a survey to understand the sentiments and pressure points a woman goes through during her matrimonial journey of finding the right match.
WeWork
WeWork’s campaign on International Women’s Day calls out patronising conversations that every woman has been subjected to at some point in their professional journey at any workspace.
Godrej Group
To celebrate International Women’s Day 2021, the Godrej Group has released a new digital video campaign #ChallengeBiasesWithin which profoundly urges every person irrespective of their gender, culture, ability, and orientation, to first challenge the deeply wired biases and stereotypes within themselves, before asking others to do so externally. Ultimately, changing and creating a beautiful equal world.
#ClaimTheFuture by Policy Bazaar
#ClaimTheFuture aims to start a conversation on the perceptions that determine how we recognise women and identifies the possibilities that shape an equal world.These film series strive to remind us how in 2021, we continue to assume the roles women play.
#BeTheBawaal by 104.8 Ishq FM
The week long network campaign #BeTheBawaal spread across Delhi, Mumbai and Kolkata will feature the stories of women who have overcome enormous difficulties to achieve success in their field and thus paved the way for others to follow in their footsteps.
#RoleReversal by ZEE5
The campaign features several incidents, starting from mythology to everyday occurrences wherein gender roles between men and women are reversed, eventually ending with a thought-provoking message of how women deserve much more respect than they currently receive.
Women's Day Rap Song by IDFC Mutual Fund
Raise a Toast with Black & White
This International Women’s Day, Black & White Scotch Whisky brings together three powerful women, Saba Azad, Ami Shroff and Kayaan Contractor, to share their experiences over an impeccable spread of food and scotch. The campaign video titled ‘Shared Spaces’ a Vice Media Group Production, showcases these three women opening up with each other and sharing their life journey and stories over scotch
Naari Tu Bemisaal Hai by Tata Green Batteries
Bridgestone India
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