Brand Moments 2022: Makar Sankranti, Lohri, Pongal and Bihu

India has always been a land of diverse cultural identities and this is clearly reflected on the very firsts of the festivals that we celebrate in India - Lohri, Pongal, Makar Sankranti, and Bihu. These are the festivals that represent different cultures but unite under one country – India. All the festivals are loosely related to one single premise – crops, but vary depending on the part of the country it is celebrated in. While Lohri is celebrated in the Northern part of the country, Makar Sankranti, the kite fyling festival is celebrated in the West, Pongal is the festival of South and Bihu is celebrated in North Eastern Part of our country. Brands too never fail to express their diverse nature. Here is how the brands are celebrating the first festivals of the year. 

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