Brand Vanesa ramps up its glam quotient
Vanesa Body Deodorants, the premium fragrance brand for the stylish and confident modern Indian women, has recently signed Kareena Kapoor Khan as its brand ambassador. The brand will also launch a TVC featuring Kareena to underline the resonance between its premium range of fragrances and the Bollywood superstar.
The partnership is based on the values of style, beauty, and confidence shared by brand Vanesa and Kareena. Its choice of Kareena Kapoor Khan – one of the most graceful, stylish, and confident celebrities in the country – as its ambassador is in line with its core value proposition and is aimed at driving greater brand salience on a pan-India level.
Speaking on the association, Kareena Kapoor Khan said, “Women want to feel confident, stylish, and glamorous whenever they go out, be it to an evening soirée or a mid-day brunch with friends. Vanesa is designed to perfectly cater to this need of not just smelling good, but also feeling good from deep within. Brand Vanesa suits my own personality, which is why I recommend it to modern Indian women who love themselves and also love to express themselves in a self-assured manner.”
Mr. Saurabh Gupta, Director, Sales and Marketing – Vanesa Care, added, “Kareena is one of the biggest movie stars and youth icons in India, and exudes an aura of grace, style, and refinement that enraptures her fans. She is the perfect choice to represent Vanesa, our range of premium fragrances for new-age Indian women, as its brand ambassador. We are confident that this resonance between brand Vanesa and Kareena will also ring true with our target audiences across the country, and will give a big boost to our brand salience within the Indian market.”
Established in 2007, Vanesa Body Deodorants is a premium fragrance brand designed for the evolved sensibilities of the modern, confident, and glamorous Indian woman. The brand currently offers contemporary and fashionable feminine personal grooming products under its three ranges: Shero, Queen, and Babe.