Brandlogist bags digital media duties for RC Cola

Brandlogist (www.brandlogist.com) a boutique digital branding consultancy has just won the digital mandate for RC Cola & social media mandate including aspects such as social platforms, Bloggers program , social@mobile & influencers outreach for Zee TV's new prime time show called ‘Phir Subah Hogi’.

 

For RC Cola the third largest Cola Company in the country & competing with giants like Pepsi &  Coke the Indian market is literally a David vs Goliath challenge with a far smaller market penetration, low awareness & smaller budgets .They have decided to approach this challenge with an interesting perspective taking digital as the primary driving platform & have chosen Brandlogist to help them strategize & execute this.

 

As Saurabh Parmar CEO, Brandlogist put’s it  “That’s where we come in with an active engagement on the digital medium through which the communication extends to consumers across platforms & mediums.”

 

Commenting on the reason for choosing Brandlogist Mohit Khattar, Brand Head, Iceberg Foods Limited said “It was the company’s strategy to build on a wider consumer base with the involvement of its audience and to create an experiential marketing environment by sharing the heritage and essence of the brand RC Cola.  We as a company were looking for young, creative, fresh and intelligent team who are among our target audience and would represent the sentiments and can draft the likes of the consumers. With Brandlogist we ascertained their passion for work, free flow of ideas and a sense of responsibility,”

 

Phir Subah Hogi, Brandlogist’s second recent win is Zee’s new prime time show which is based on a real life social issue-where all women born to the Bedia tribe in MP are forced into prostitution. Looking at the nature of the content social media plays an important role to connect with people around the cause.

 

Commenting on the two wins,Saurabh said  “It’s been 5 months but the idea of communication strategy which is new age yet not constrained by mediums is definitely having an impact. When we go upto a client & say that it’s not about having x number of Facebook likes or people filing in a lead generation form without pyscographically analyzing that customer set or even getting a certain number of people to tweet your hashtag  # but rather about doing something interesting ,relevant enough so that they actually connect with you does raise a few eyebrows but has also got us  the right accounts where clients have been perceptive enough.”