#BrandMoments2020: Brands describe moods of love on Valentine's Day
Brands get extra creative on Valentine's Day to woo consumers with their special products and offers aimed at couples. Each communication takes a different view of love that is deeply rooted into the brands own philosophy. Let's take a look at some of the Valentine's Day campaign that stood out this year.
Mondelez brings back the Pop Your Heart campaign this year on Valentine’s Day. This year the theme of the campaign is ‘how far will you go for love’ nudging people to go far and beyond for their special someone. The brand has released two films as part of the campaign and introduced specially curated eCommerce gifting products for the occasion.
As part of its #HarGhoontMainSwag brand campaign, Pepsi has launched an anthem called ‘Swag Se Solo’ on Valentine’s Day. Composed by Tanishq Bagchi and choreographed by Remo D’souza, the anthem features their newly appointed brand ambassador Salman Khan.
The retail chain does something different through its Valentine’s Day campaign. The brand launched two digital films that tell stories of lasting love between elderly couples and differently abled partners. Called #LoveSabkeLiye the retailer has also organised a Love Walkathon that will be held on 15th February which invites over 10,000 young elders and persons with disability to participate.
Tata Altroz #TheGoldStandard
Conceptualised by WATConsult.
Tata Tigor #TheSedanForTheStars
Conceptualised by WATConsult.
The Many Company #ForAllKindsOfLove
With their latest Valentine’s Day campaign, The Man Company has decided to celebrate all gentlemen and initiate a wider dialogue around body positivity for men. As a brand, The Man Company has always believed in addressing topics that are often considered taboo but must be discussed and normalised. Through its latest video campaign, the brand showcases men who are hesitant of their body insecurities. Men feel vulnerable, insecure and weak too and it needs to be understood and regularized.
Skinn by Titan
Skinn by Titan, a fragrance brand, has associated with the YouTube channel 'The Timeliners' in a branded digital film called 'it's a Date'. Conceived by Ogilvy Bangalore and brought to life by The Viral Fever, the film tells a story of morden love targetting mobile urban youth between the ages 23-35.
Edelweiss Tokio Life
Edelweiss Tokio Life Insurance campaign on Valentine Day focuses on donating your organ to the needy and cherish their life. Conceptualised by Contract Advertising.
XYXX, a premium men’s innerwear brand, reaches out to strong female voices to understand what kind of briefs they would prefer their hot date to wear. Since February 14 is the ultimate date night, the brand targets men between 20 and 40 with their campaign #CosyUpWithXYXX.
This Valentine’s season, NDMPL crafts a special campaign around the theme of love for fashion chain Central. The campaign uses color play with red- the color synonymous to love, and emphasises on the idea of #WearRedWithCentral. NDMPL created 30-sec video showcasing the merchandise in an interesting manner, and urging the consumers to shop for everything that’s Red in Central and wear Red this Valentine.
Platinum Days of Love (PDOL) brings alive a unique four week digital and social campaign with their brand film. The campaign is live across digital platform from the 25th of January until 15th February’20.