BrandMusiq creates a unique sonic identity for Zomato
BrandMusiq, India’s pioneering sonic branding agency created a unique sonic identity for Zomato. The brand became the first food aggregator in the country to unlock the power of MOGO®. Taking the brand, a step closer to mass personalization, BrandMusiq has developed the ‘master’ MOGOSCAPE® and MOGO® which has been embedded right into the Zomato App including all brand-related sonic expressions like activation, advertising, digital and social media amplifications. The new sonic signature has been developed to represent the ethos of the brand, that resonates with the overall Zomato experience.
A proprietary brand identity model owned and created by BrandMusiq, the term MOGO® or ‘Musical Logo’ has connected progressive brands with millions of consumers every day at a deeper and more subliminal level across several ear points.
“We wanted to create a unique sound which would encapsulate both what Zomato stands for as a brand, and how millions of our partners and consumers feel while interacting with us. With the musical logo, we want to associate a signature mnemonic to the important transactions which happen behind the screen”, said Gaurav Verma, CMO- Branding, Zomato. “Dipak Marwah and Rajeev Raja perfectly blended together the craftsmanship of savant-esque musicians with the wisdom of grey-haired admen. We are sure everyone will soon be humming to the tune of our MOGO®,” Verma added.
The pathbreaking sonic identity developed by BrandMusiq, will add to Zomato’s enhanced overall app experience, create brand stickiness, loyalty, and likeability among the 70+ million active users across 24 countries and 10,000 cities.
Rajeev Raja, Founder, BrandMusiq said, “We at BrandMusiq were delighted to work closely with the Zomato team to develop a unique MOGO®️ that signifies speedy delivery and customer joy. In an increasingly digital world, sonic is becoming an important part of the brand and marketing – with digital payments, notifications, voice-enabled transactions, and many other interfaces coming in place. For a brand which is present in the digital space, where the physical interactions of the customer with the brand are very few, sound acts as great brand engagement and experience enhancer.”
Recognized as the pioneers of bringing the concept of a Sonic Identity to India, BrandMusiq expresses a brand’s essence by applying the science of sound and the art of music.