Brands and Broadcasters put their best foot forward for Independence Day

As the country heads to the 68th year of Independence, brands and broadcasters have spread out special offerings to celebrate this day.

Keeping with the current theme of Independence Day OYO Rooms and BoringBrands have come together to create a powerful digital film to salute all our freedom fighters.  The short film featuring industry veteran Manoj Bajpai and actress Raveena Tandon beautifully redefines the meaning of freedom for each one of us.

Breaking the clutter of ads on television this Independence Day, AskmeBazaar’s new campaign draws attention towards the latest battleground of Women Empowerment principles. The theme of the campaign is in line with the sentiment of Independence Day and the brand strategy of AskmeBazaar - being simple and creative to deliver a strong message in an emotionally appealing manner.

The brand is making 2015 Independence Day celebration more enjoyable by launching MTV Askmebazaar.com Freedom Collection. India’s leading consumer Internet platform Askme launched a comprehensive campaign for Askmebazaar.com focusing on giving new style of freedom to Indians. We celebrate Independence Day as a national festival and like any other big occasion, AskmeBazaar is providing Indians with the freedom to shop products.

To make Independence Day celebration a day of celebration for the consumer DEN Snapdeal TV-Shop, a leading TV commerce company, is celebrating Independence Day with the Salaam India Sale from August 13 to 16, 2015. Attractive discounts will be on offer for customers of the TV shopping channel on products across categories—from home and kitchen to fashion and electronics.

A stellar attraction of the Salaam India Sale is that every shopper will get assured gift vouchers of Rs. 2015 redeemable on all future purchases on DEN Snapdeal TV-Shop and the highest shopper during the sale will get a bonanza of Rs. 1 lakh in cash.

While a number of new e-commerce companies have also taken this route to make their mark in their field. Trendyworks, a technology company, brings to people a unique Independence Day app to celebrate this special day in a very special way. The app named ‘FamilyApp’ for the 1 billion+ family of Indians is available on Google play store and provides a unique Independence Day celebration opportunity for citizens of India.

Tata Salt, a pioneer in the Indian branded salt market, has also rolled out a new campaign today titled ‘Desh Ka Salaam, Sarhad Ke Naam’ for the upcoming Independence Day. The campaign is dedicated to the Indian Army who makes umpteen sacrifices for the Nation and its people. The latest campaign carries forth the brand's philosophy and celebrates the Real Heroes who perform their duty in the toughest conditions far away at the Siachen borders; world’s highest battlefield.

In the television space, a lot of players have joined the bandwagon and are bringing in special content for the Independence Day.

For the first time ever, POGO is celebrating the birthday of Mighty Raju - the youngest and latest franchise from the channel. This Independence Day, tune-in to POGO for a day-long celebration replete with new movies, episodes and specials and a fantastic contest that will give children a chance to feature on TV with Mighty Raju.

Discovery Channel will celebrate the completion of its 20 years in India with a special line-up of its most iconic programmes on August 15 and 16, from 8 AM to 6 PM.

This Independence Day join Jack Bauer to battle and abolish crime with the iconic television series ‘24 Live Another Day’ on 15th and 16th August, 12noon to 5pm only on AXN India.

MOVIES NOW will salute the ‘Fight for Freedom’ which is a day-long salute to bravery. The line up features blockbuster titles: Avatar, Life of Pi, Harry Potter & the Deathly Hallows Part 2 and the Dark Knight Rises. A must-watch for movie-lovers and the perfect tribute to India’s Independence Day. 

MN+ will air an in-depth look into the story that shook the world – Julian Assange and the WikiLeaks on Saturday, 15th August at 9 & 11 PM

While VH1 has dedicated Vh1 artist select: Independence Day Special for the 15th August. #Vh1CelebratesIndia will have the Indian artists reveal what’s playing on their playlist.  From knowing that the B.L.O.T boys love hip hop and knowing what Dualist Inquiry listens to on their playlist, the channel gives you the complete dope on your favourite Indian artists’ favourite tunes.

Music has the power to invoke the strongest and deepest patriotic feelings, Coke Studio @ MTV Season 4 brings to its discerning viewers its latest offering in the form of a patriotic treat this Independence Day. This Independence Day Coke Studio @ MTV Season 4 presents a handpicked assortment of some of the most dynamic compositions by the best music producers in the country: Gurdass Mann and Diljit Dosanjh; Salim Sulaiman and Sukhwinder Singh; Manj Musik & Raftaar featuring Jashan Singh.

Dance India Dance contestants on Zee TV will pay a tribute to the country through performances on patriotic songs and celebrate ‘Jashn - e – Azaadi’, India’s 69th Independence Day in style. The acts will bring alive the rich culture of our nation, pay homage to the martyrs, salute the Indian army and celebrate our unity.

Whereas the News channels are also not far behind, with Times Now airing the Independence  day speech live as well as the telecast of I day speech in primetime and special I day total recall (one hour show).

ET NOW will air half an hour interview with Adi Godrej (with Sandeep Gurumurthi on August 15 at 5.30 pm and a  Live Coverage of PM’s Speech on 15th Morning. They will also have a live panel discussion on Modi’s ideas with esteemed panelist, big voices from corporate world from 12-12.30 pm and 9 to 10 pm.