Brands & broadcasters celebrate Independence day in their own way...

As the country heads to the 68th year of Independence, brands and broadcasters have spread out special offerings to celebrate this day.

As far as brands are concerned, HUL celebrates Independence week, where Kan Khajura Tesan aims to set a world record by getting as many missed calls as possible in 120 hours from the people of India on its toll free number 1800-30-000-123 (Atharasau tees hazar ek do teen). To pledge against corruption, the audience has to give a missed call on Kan Khajura Tesan’s toll free number 1800-30-000-123 from their mobile phones. In return, Kan Khajura Tesan will donate Re.1 for every 100 missed calls received between13th August and 17th August to the National Anti Corruption Investigation Bureau. Once the consumer gives a missed call to Kan Khajura Tesan, in a few seconds the consumer will receive a call back from the channel to confirm their participation in the endeavour to set a World Record along with 20 minutes of free entertainment.

Continuing with its effort to drive Mobile Internet penetration in India, Idea Cellular, one of the largest mobile operators in India, has come up with a new advertisement with a catchy jingle based Anthem, and an unconventional creative. The theme is in line with the sentiment of Independence Day, and has been released on Television on Sunday, 10th, August. The campaign will be amplified across various media outlets including TV, Radio, Digital and Social media over the next few weeks.

Urging the citizens of the country to rise above the diversity of languages and embrace music that unites all on this Independence Day, India’s largest handset player*, Micromax Informatics Limited, today unveiled the ‘Roobaroo Micromax Unite Anthem’ in a first of its kind initiative bringing together 10 artists, singing one song in 9 languages.  Recreating the cult patriotic song, ‘Roobaroo’, the Anthem is an extension of the Unite 2 campaign, again a first from Micromax offering users 21 languages in 1 phone, thus democratizing technology for the masses.

Revving up the spirit of freedom this 68th year of Independence, John Players gives you a bouquet of style options to wear your nationalism on thy sleeve. Splash yourselves in saffron, white and green with your head held high and let the tri-colour exude its intrinsic values.
Choose from a range of fashionable Tees in resplendent colours. The colour wash range from John Players offers a ready rustic look & feel with its earthy tones and finish.

Tata Sky, the DTH player in the country has taken edutainment to the next level by announcing the launch of the first-ever Scholarship for kids that can be availed through television. Subscribers will be able to participate in the quiz on 15th August’14 by simply answering questions on television, with a click of their Tata Sky remote control, from the comfort of their homes. The DTH player will roll out scholarships worth Rs. 20 lakhs with top 10 winners being entitled to a scholarship worth Rs. 2 lakhs each.

This Independence Day, Croma enables you to gift yourself the freedom of choice through the season’s much awaited electronics mega festival – Croma Independence Sale – a one-stop-shop for jaw-dropping deals on electronic items.  Valid up to August 31, 2014, all Croma stores and the ecommerce website, cromaretail.com would be offering attractive discounts and offers across the entire range of gadgets and home appliances from leading brands available at Croma.

As far as the broadcasters are concerned, Life OK promises that this Independence, things will get bigger and better as Kareena Kapoor Khan will burn the stage with her performance on popular numbers. The 3rd edition of BIG Life OK Now Awards will be hosted by comic duo Sunil Grover and Varun Sharma who will make sure the viewers have a hearty laugh with their quirky one liners. Television’s heart throb Shraddha Arya will stun viewers will a never before seen performance. Don’t miss Sushant Singh Rajput’s stunts as he kicks and punches bricks and glasses paying a tribute to the Indian Army. The BIG Life OK Now Awards will also see Sushant performing on the famous ‘Jai Ho’ song.

Comedy Central will be celebrating our Independence Day by airing two of India’s most loved comedies. From 3pm-6pm, we’ll air the best episodes from The Kumars, from 6pm-9pm, we’ll air the best episodes from Outsourced. At 9pm we’ll be airing Desi Swag: India Calling. On the occasion of Independence Day, Comedy Central & Jose sit down for a chat with some of India's funniest comedians to find out what Independence really means to them, along with a whole lot of other questions which make absolutely no sense. Watch the brains behind TVF, AIB, EIC, TWTW and more, as they try to answer Jose's most meaningless questions and celebrate being Indian! Some of the comedians are Tanmay Bhatt, Rohan Joshi, Cyrus Broacha, Ashish Shakya.

Zee Cinema is celebrating this Independence Day by bringing together patrons from across the country for an honourable initiative. Through a unique crusade on Twitter on August 14, Zee Cinema is privileged to have a former sailor from Indian Navy, Mr. Shailesh K Pandey, a courageous man who set off on a journey in search of the country’s long forgotten freedom fighters, as a special guest on Zee Cinema’s Twitter account who will interact with the viewers.Zee Cinema is providing its viewers an exclusive opportunity to interact with Mr. Shailesh on August 14 from 7pm to 9pm on Zee Cinema’s twitter handle -@zeecinema with the hashtag #ThankYouSoldier. Also Zee Cinema, aims to offer something special to its discerning viewers this Independence Day with the World Television Premier of the action-thriller movie ‘Holiday: A Soldier is never off Duty’. This Friday, August 15, 2014 at 12 noon, Zee Cinema will air Akshay Kumar’s latest blockbuster film which grossed the box office with approximately 145 crores globally.

Keeping nation’s safety as the foremost priority for the CID team, Sony Entertainment Television brings  ACP Pradyuman, Abhijit and Daya have never left any stone unturned to ensure the nation and its citizens are safe. This Independence Day, Sony Entertainment Television’s CID team will face a challenge like never before as they risk their lives yet again!

As the nation gears up for the 68th Independence Day, IBN7, the channel of Impact comes up with an array of special programming to denote this special Day. With Narendra Modi’s pledge to clean the Ganga, all the focus is now on the desecrated and polluted holy river. This Independence Day, IBN7 will bring to its viewers seven hours of extensive programming solely dedicated on river Ganges, an exclusive initiative taken by any news channel till date.