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Brands Buzz on International Yoga Day 2021

The COVID-19 pandemic has truly changed the way we value and give attention to our today. It has made us realize that health and wellness are so deeply embedded in our everyday lives that we sometimes take it for granted.

Talking about the Yoga Day, Meenakshi Mohanty, Fitness Expert said, "The second wave of the pandemic has to an extent affected us all mentally and physically, therefore this Yoga day, we should all vow to focus on improving our mental and physical health. Practicing yoga or simple stretching every day can help you improve your immunity which is imperative to fight the dreaded COVID-19 as well as help you combat anxiety and depression. To stay active and take up new challenges, it is advised to practice Yoga regularly at your home."

On his social media Sohum has posted a video of himself in a black tee and grey joggers showing off some serious asans. The actor has also shared a note making a reference to Hastar, a prominent name from his hit film Tumbbad.

Pandemic has made us realized the importance of Yoga, Meditation and to use them as our immunity booster and stress buster.

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Yoga have always been helpful to protect ourselves from breathing issues, and the need to prioritise our mental and physical health is now more important than ever.

International Yoga Day is celebrated every year on 21st June, to make people aware about the importance and benefits of doing Yoga and meditation, Medicines are not the cure to mental health but Meditation is.

Here is how Brands have come up with influential messages and campaigns to make people aware in case if they are taking their health for granted,

On the occasion of International Yoga Day on 21st June, cult.fit is hosting a series of exciting activities to celebrate Yoga across its online platforms.

This year, cult.fit’s Yoga Day theme is – ‘Yoga is for Everyone’ stressing on the versatility of Yoga as a practice for people across ages and fitness levels. Through a host of informational sessions by popular influencers and fun collaborations, cult.fit aims to take this conversation ahead.

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Fever Network is initiating the biggest virtual boot camp with Yog Gurus, Health and nutrition experts and celebs. This is going to be an immersive mind, body and soul experience for two days 20th and 21st June, spearheaded by Fever RJs. The YOGA BOOTCAMP will ensure a holistic view of health and wellness of oneself by touching the mind, body and soul through curated sessions.

 

More than a form of physical fitness, Yoga also helps to quieten the mind and cultivate a deeper connection to and understanding of the self. Here’s a handpicked selection of documentaries on Netflix that will help you look at yoga and mindfulness from different perspectives. 

    Headspace Guide to Meditation

Headspace takes a friendly, animated look at the benefits of meditation while offering techniques and guided meditations to jump-start your practice.

    The Mind, Explained

Whether you’re a psychology major or simply interested in learning more about the mind, this series hosted by Emma Stone dives into dreams, mindfulness, and even anxiety.

     Ram Dass, Going Home

Spiritual teacher Baba Ram Dass reflects on the deeper meaning of life and death in this documentary, which was also shortlisted by the Academy of Motion Picture Arts and Sciences as a contender for the 2018 Academy Awards in Documentary Short Subject.

Nickelodeon has  pioneered  in celebrating International Yoga Day year-on-year with a view to engage its little fans and to lay the foundation of making Yoga a daily practice. This year, the leader in the kid’s category is taking Yoga Day activities a notch higher and is back with its latest edition of the fun and spirited #YogaSeHiHoga campaign. 

 All you folks who answered ‘Yes’, surely are a step closer to being the Yoga champ.

#BeWithYogaBeAtHome #IDY2021 #FitnessWithYoga #NewIndiaFitIndia

 

Discover your inner peace with Yoga & Practice the 3-Day Yoga. Get ready to roll out your Yoga mat & discover Physical & Mental Exercises.

Nilon’s Yoga Day campaign, #YogaMeinPyaarMilaHai asks people to perform some basic yoga without keeping their phones down. The video involves pictures of delicious food and simple instructions to create a rewarding experience.

RIO Pads : Yoga is a way to connect with your true self. All you have to do is breathe. It helps improve your physical fitness levels and keeps you cramps-free during your periods. Happy International Yoga Day to all you strong menstruators out there!

Team VavoDigital celebrated the occasion of Father’s Day and Yoga Day by promoting health awareness and sharing love with the elderly members of Karuneshwar Old Age Home, Waje. The team came up with a heart-warming campaign #KaiseHoPapa, to remind the beautiful souls who spent most of their lives taking care of others, that their efforts did not go in vain. The team at VavoDigital wanted to bring smiles on the face of the elderly and hence through this campaign they want to ensure that they extend a warm helping hand by asking them a simple question- Kaise Ho Papa?

BRB, we’re busy semi-levitating on the F-word lava. We mean Feedback, duh! What were you thinking? Chimp&z Inc

TATA Sky

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Pooja Hegde has been a fitness enthusiast who often shares pictures of her yoga sessions on her social media.

On the occasion of International Yoga Day, her fans made a collage of pictures of her multiple yoga poses which the actress reshared to her story and wrote, "Pretty much sums it all up! #HappyYogaDay."

 

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