Brands celebrate Republic Day through ad campaigns
India will be celebrating its 74th Republic Day this year and brands in India are gearing up to express their patriotism by launching heartfelt ads and campaigns.
These ad campaigns are aimed at rekindling patriotism in the minds of their consumers.
Here are some of the top Ad campaigns by brands:
1. Air India has launched a film- Desh Ka Naam #HarAasmaan. The narrative of the film is all about giving wings to dreams through a collective initiative.
2. Keeping the theme of ‘Desh Ki Sehat, Desh Ka Namak’ at its core, Tata Salt has launched a nationwide Republic Day campaign called Desh Ke Liye #HarSawaalUthega
3. Campaign by Nilon, #FoodRepublicOfIndia highlights the importance of food as a unifying factor in Indian society, bringing people together regardless of religion, culture, and caste.
4. Orient Electric Limited, has illuminated a number of landmark buildings and sites across India in the colours of the Indian flag, ahead of Republic Day, as part of its #OrientLightsUpIndia campaign.
5. TATA Tea Premium has launched an exciting new film, that showcases the ‘DeshKiJhanki’ which is also a curtain raiser for the virtual parade on 26th January. The Film with its unique marching band inspired musical, celebrates the rich accomplishments of our states that have contributed to India.
6. Steadfast Nutrition has launched a powerful campaign ahead of Republic Day to make India fit, titled Fit India for a Strong India, with the hashtag NutritionHarRoz.
7. Mahindra lauches a digital film called #DeshKiAawaz, recreating the national song Vande Mataram, as a special tribute to the country’s farmers.
8 . Parle Products has posted a video via its instgram handle ahead of Republic Day wishing its audience a very Happy 74th Republic Day!
9. Croma’s digital campaign #ConstitutionOfJoy has come out with an heartwarming film based on the true event of a Croma customer conceptualized by the Croma in-house creative team.
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