Brands come strong and fashionable this Woman's Day

International Woman’s Day has been an overwhelming day for the women brigade across the world is considered as one of the best days for the brands to leverage the opportunity to not just thank the gender but also come up in full support with new ideas, vis. product launches, activations, etc. This year again, brands have launched campaigns touching upon the various issues from women safety to issues which are considered as can’t ask a woman and of course beauty products. All-in-all, 2018 is the ‘about time’ age for brands to celebrate the spirit of feminism and launch new products with the core idea of liberation from societal shackles for women across ages, classes and walks of life.   

Some of the hard hitting campaign by various brands on this Woman's Day:

This International Women's Day, Reebok teaches you “Bruises can be good”

On this International Women’s day, Reebok India has launched an engaging social experiment that makes a compelling statement on societal insights. Being a proud women-first brand, with a rich combat training history, Reebok undertook a powerful experiment – Bruises can be good – that tapped into specific cultural and social conditioning to spark conversations to bring about a legislative change in the country.

Myntra flaunts bold women and their love for fashion on this Women’s Day’

On the occasion of International Women’s Day, Myntra has launched a campaign, #MyntraForHer, in order to celebrate and revere womanhood. The promotional campaign uses wit and humor to showcase women who enjoy flaunting their fashion and follow their own fancies.

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Motiwala & Sons Celebrate the Women’s Day Spirit with ‘Calithea’s Charm’ Collection

To honor and appreciate the headstrong efforts of today’s modern women, Motiwala & Sons is celebrating this International Women’s Day with the launch of a stylish new collection, “Calithea’s Charm”.  Lending a feminine yet youthful touch suiting the needs of every personality, the Calithea’s Charm gold and diamond collection present the outgoing women of today with an enviable range of rings that are both unique and scintillating.

Biba on pertinent lines- Don't ask a woman what you wouldn't ask a man - it's really as simple as that

Biba, India’s biggest ethnic wear brand has always been a pioneer for change when it comes to their digital communication. Along with their creative digital agency on record, Brand movers India, they have created a string of memorable digital films in the last few years which have gone on to initiate important conversations around arranged marriages, the dowry system, body image issues etc.

Jabong celebrates Women's Day by honouring the spirit of perseverance in women

This Women’s Day, Jabong celebrates Women’s Day by launching a women specific exclusive sportswear store. The exclusive sportswear store embraces the bold and fearless side of women personalities and motivates their fighter spirit. The brand ethos of “Be You” focuses on rejoicing one’s self in every form. Taking this theme to another level, women personalities are highlighted through self-preservation along with tying in major trends of the season like arts inspired, neo adventurer and ethnic fusion.

Paying tribute to women, the brand has taken a step forward to champion the accomplishment of women with a dedicated sports centric campaign which focuses on Sports x Fashion, taking inspiration from the Athleisure trend. The Women's Sports store is a dedicated proposition for the Jabong female consumer to celebrate women in sports. Major fashion trends in the sports category like metallic, floral and monochrome are represented through the collections creating a sports centric shopping vibe.

Jabong is giving men an opportunity to indulge the women in their lives with great options and celebrate the style icons that they are!  

IndiaMART salutes the spirit of women entrepreneurs on this Women’s Day

This Women's Day IndiaMART salutes the spirit of women entrepreneurs who have realised their dreams and aspirations by coming over all the hurdles. The video also emphasizes on the support of family which is very important for the success of their dreams.

Truecaller Insights Reveals: 1 out of 3 Women in India Receives Sexual & Offensive Calls or SMS Truecaller Insights Women’s Day report reflects why women in India facing harassment must ‘Call It Out’

Joining the worldwide celebrations of International Women’s Day, Truecaller today released its most comprehensive report yet, titled Understanding the Impact of Harassment & Spam Calls on Women. The report looks into the state of harassment calls made to women, what steps they can take to prevent them, and how big of problem they are, encouraging women facing harassment and spam to ‘Call It Out’.

Max Fashion's Ladies! #BeYourTrueSelf campaign

Max Fashion, launched a digital campaign with the idea of ‘Inclusivity’ this Women’s Day. The campaign “Be Your True Self” answers the question every woman has, Who am I? Who am I really?

The film is all about expressing ones individuality without any inhibitions in real life moments where women face constant scrutiny such as “Knowing how to walk in heels” or “Knowing how to drape a sari” were picked up as key insights projected in the campaign.

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