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Brands engage with Star World's throwback Tweet to their ‘Wonder Years'

Star World, one of the leading English entertainment channels in the country, leans on nostalgia by bringing one of the classic TV shows The Wonder Years, from the golden era of 1990s when it was first introduced to Indian adolescence. Keeping in sync with the show’s sentiment of reminiscing the good old days, the channel took to the microblogging site with a throwback to the time of retro style Star World logo and took viewers back to simpler times.

To give some respite to people stuck at home, Star World jumped in and added on to the wave of nostalgia that has hit the country owing to the lockdown. Through this interesting interaction initiated by the channel, other brands and TV channels got on-board and reminisced some nostalgic moments from their rich history.

It all started with Star World tweeting “Throwback to the time where we helped you build your love for your favourite shows one episode at a time! #TheWonderYears”.

Adding more fun, Gaana.com, Flipkart Video, Star Gold, Shemaroo, Star Movies, Cadbury Bournvita India, Disney+ Hotstar, Parle G, Vodafone India, Comedy Central, and Freshworks, also joined the banter.

 

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