Brands of Desire appoints Sachin Kapoor as Chief Operating Officer

 Brands of Desire today announced the appointment of Sachin Kapoor as Chief Operating Officer. Effective immediately, Sachin Kapoor assumes overall leadership of the brand consulting, project management, design and production teams. As part of the leadership team, he is responsible for overall strategy and execution of Brands of Desire’s vision going forward. Brands of Desire is a frontrunner amongst brand consultancies in India and aims to take world class branding solutions to every corner of India and not just focus on tier 1 cities. He will be based in New Delhi and will play a key role in driving the organization to its next level of growth. Over the course of more than 16 years of working experience in various industries ranging from FMCG, Life Insurance, General Insurance, Hospitality and Financial Services, Sachin has worked with top brands like – Hindustan Unilever Ltd, HDFC, TATA AIG & Future Group.

Sachin a product of SP Jain Institute of Management & Research, was National Sales Manager at TATA AIG when he decided to give up his well-paying job for his love of entrepreneurship in 2014. He co-founded Home for Food Traditions Pvt. Ltd (HFT) and managed business operations for close to 2 years before deciding to join the fast growing Brands of Desire.

Talking about his appointment Founder and CEO, Saurabh Uboweja said ‘We are delighted to have Sachin on board, we believe in him - he uniquely matches with our value system of integrity, high goals and systematic growth! He will place greater emphasis on profitability, motivational leadership and is sure to introduce innovative, fresh thinking to our team and all our business associates. Sachin is a valuable addition to our company. He is passionate about transforming lives, branding and we believe he will greatly enrich our team’s capabilities. We welcome him’.

Talking about his beginning with a new stint at Brands of Desire Sachin said ‘I feel incredibly energized to drive BOD’s next phase of transformation and growth. Its right time in India for all business, especially start ups to focus on their Brand Strategy and consider it as single most critical aspect for their business plan. I call it – Start up ‘Right’ India! For an established business, getting their Brand Strategy right can offer a 10X opportunity’.
 

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