Brands that led the way: Here's how brands celebrated India's 73rd #RepublicDay on Twitter

Whatever the occasion, Twitter is where people come together to celebrate, and brands make sure to join this rich exchange. This 26 January, as India marked its 73rd Republic Day, brands waved the tricolour high across Twitter timelines with creative campaigns. While some brands honoured India’s martyrs, others engaged audiences with vibrant reminders of the country’s diversity. 

While Twitter marked the day with a new peacock emoji introduced specially for #RepublicDay in honour of the National bird of India, here’s how brands joined in to spread patriotic cheer among people this #RepublicDay

Leveraging the power of video, LG India (@LGIndia) paid tribute to the Indian Armed Forces this Republic Day. The brand took to Twitter to encourage donations to the #ArmedForcesFlagDay Fund by highlighting contributions to the government led initiative that is dedicated towards supporting veterans, war widows and dependents of soldiers who lost their lives in service of the nation. The campaign video, backed by soulful poetry, left people with pride-filled hearts and welled-up eyes. 


State Bank of India (@TheOfficialSBI) reminded people of quintessential India, promising quality services to its patrons at the same time. Through a series of Tweets, SBI (@TheOfficialSBI) painted a parallel between the nation and the bank, talking about how, just like India, the bank is committed to the values of equality, diversity, inclusion, and more.


  • CoinDCX (@CoinDCX): Making crypto accessible to Indians

As India gradually catches up with digital currencies, CoinDCX (@CoinDCX) is on a mission to bring increasingly more people into this fold. On Republic Day, the brand took over Twitter’s premium real-estate of the Explore page to further their mission and take their message across timelines. The brand urged people to mark the day by starting their crypto investment journeys, and even offered exclusive Twitter discounts to people to encourage them further. 


Xiaomi India (@XiaomiIndia) called upon the entrepreneurial spirit that resides in India’s nooks and crannies, chanting along the slogan of “Make in India”. By way of a short, animated video, the brand attempted to inspire India’s budding creators, artists, leaders and change-makers, encouraging their digital-first efforts and looking forward to a brighter, better digital India. 


Mahindra (@MahindraXUV700) had more than one reason to celebrate #RepublicDay. The brand recently closed 14,000 deliveries of its recent offering, the #MahindraXUV700, and took to Twitter to mark the achievement -- making it a doubly special occasion. 


  • Association of Mutual Funds in India (@MFSahiHai

The Association of Mutual Funds in India (@MFSahiHai) optimised #RepublicDay to educate people of the critical role they play in shaping the country’s future and encourage them to take charge. Through a short yet compelling video, the Association reminded its audience that, by making thoughtful decisions, they can not only secure their own future but also help steer the nation in the right direction. 



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