Brands that led the way: Here's how brands celebrated India's 73rd #RepublicDay on Twitter

Whatever the occasion, Twitter is where people come together to celebrate, and brands make sure to join this rich exchange. This 26 January, as India marked its 73rd Republic Day, brands waved the tricolour high across Twitter timelines with creative campaigns. While some brands honoured India’s martyrs, others engaged audiences with vibrant reminders of the country’s diversity. 

While Twitter marked the day with a new peacock emoji introduced specially for #RepublicDay in honour of the National bird of India, here’s how brands joined in to spread patriotic cheer among people this #RepublicDay: 

• LG India (@LGIndia): #KarSalaam

Leveraging the power of video, LG India (@LGIndia) paid tribute to the Indian Armed Forces this Republic Day. The brand took to Twitter to encourage donations to the #ArmedForcesFlagDay Fund by highlighting contributions to the government led initiative that is dedicated towards supporting veterans, war widows and dependents of soldiers who lost their lives in service of the nation. The campaign video, backed by soulful poetry, left people with pride-filled hearts and welled-up eyes. 

This #RepublicDay, #LG salutes & supports the sacrifices of our brave veterans of #IndianArmedForces. We are contributing ₹1 Crore #ArmedForcesFlagDay Fund.
We request you come forward & contribute.
Log in to https://t.co/Rjo4op6EZO. #KarSalaam pic.twitter.com/UWncqVB6aC

— LG India (@LGIndia) January 22, 2022

• State Bank of India (@TheOfficialSBI): #SBICelebratesTheRepublic

State Bank of India (@TheOfficialSBI) reminded people of quintessential India, promising quality services to its patrons at the same time. Through a series of Tweets, SBI (@TheOfficialSBI) painted a parallel between the nation and the bank, talking about how, just like India, the bank is committed to the values of equality, diversity, inclusion, and more.

SBI has made great contributions to our nation's progress while staying true to the virtues we cherish and share with the nation. Today we commemorate these ideals & stand united as one strong nation as #SBICelebratesTheRepublic. #SBI #RepublicDay #AmritMahotsav pic.twitter.com/Aho2vZgtUj

— State Bank of India (@TheOfficialSBI) January 26, 2022

• CoinDCX (@CoinDCX): Making crypto accessible to Indians

As India gradually catches up with digital currencies, CoinDCX (@CoinDCX) is on a mission to bring increasingly more people into this fold. On Republic Day, the brand took over Twitter’s premium real-estate of the Explore page to further their mission and take their message across timelines. The brand urged people to mark the day by starting their crypto investment journeys, and even offered exclusive Twitter discounts to people to encourage them further. 

This Republic Day, start your crypto investment journey on CoinDCX 🇮🇳 🚀 We’re on a mission to make crypto accessible to all Indians! Use Code : TWITTER201 and sign up today - https://t.co/QHSc3m76hS#CoinDCX #RepublicDay2022 #HappyRepublicDay

— CoinDCX: Making Crypto Accessible to Indians (@CoinDCX) January 24, 2022

• Xiaomi India (@XiaomiIndia): #InnovationForEveryone

Xiaomi India (@XiaomiIndia) called upon the entrepreneurial spirit that resides in India’s nooks and crannies, chanting along the slogan of “Make in India”. By way of a short, animated video, the brand attempted to inspire India’s budding creators, artists, leaders and change-makers, encouraging their digital-first efforts and looking forward to a brighter, better digital India. 

Our salute to the Nation that builds itself each day, every day. #Xiaomi ❤️ 🇮🇳#InnovationForEveryone pic.twitter.com/Y36yap7mfF

— Xiaomi India | #Xiaomi11TPro ⚡️ (@XiaomiIndia) January 26, 2022

• Mahindra (@MahindraXUV700) marked a new milestone on #RepublicDay

Mahindra (@MahindraXUV700) had more than one reason to celebrate #RepublicDay. The brand recently closed 14,000 deliveries of its recent offering, the #MahindraXUV700, and took to Twitter to mark the achievement -- making it a doubly special occasion. 

We said it. We did it.
Wishing you a #HappyRepublicDay #XUV700 #HelloXUV700 #MahindraXUV700 pic.twitter.com/lqnOLyU6CV

— MahindraXUV700 (@MahindraXUV700) January 26, 2022

• Association of Mutual Funds in India (@MFSahiHai) 

The Association of Mutual Funds in India (@MFSahiHai) optimised #RepublicDay to educate people of the critical role they play in shaping the country’s future and encourage them to take charge. Through a short yet compelling video, the Association reminded its audience that, by making thoughtful decisions, they can not only secure their own future but also help steer the nation in the right direction. 

This Republic Day, pledge to take charge for yourself and your country's future! 🇮🇳 #MutualFundsSahiHai #HappyRepublicDay pic.twitter.com/q6B0wWnDxj

— Mutual Funds Sahi Hai (@MFSahiHai) January 26, 2022