Brands unite together to commemorate Elders Day

The World Senior Citizens' Day is marked on August 21 to recognise the contributions and progress of senior citizens in society. The purpose of the day is to raise awareness about issues that impact the elderly. From ageing to elder abuse, each issue is thoroughly explored, personal experiences are shared, and maybe some answers are provided.

It's all about instilling in the younger generation a sense of respect for their elders, who make significant contributions to society. Here are some brands who came together to celebrate Elders Day. 

FRIENDS Celebrates World Senior Citizen Day by launching Reel Campaign

For the upcoming Senior Citizens Day, Friends Adult Diapers is launching an interesting Reel campaign with firstborn influencers Ravi Bala Sharma (Aka Dancing Dadi), Manjari Varde (Aka Sassy Sau), Tripat Singh and Dinesh Mohan, on 21 August (Saturday) to spread awareness on incontinence and how the use of diapers can gift ‘ azadi’ to those suffering from it.

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