Brands with creative Valentine's day campaign
As love is in the air so are the brand campaigns. Brands have come forward with creative ideas to help make this planning and gifting more memorable for couples. Here are some brands with their Valentine's day campaigns:
Cadbury Dairy Milk Silk
To save young hearts from the mounting pressure of making this day extra special with its Unforgettable Love Tips, Cadbury Dairy Milk Silk plays cupid once again by taking the digital route and leveraging its website www.cadburysilk.com. Applying QR code technology (scan on packs), each pack will lead consumers to the dedicated microsite listing unique ideas curated and voiced by social media creators such as renowned musician Armaan Malik, popular YouTuber Prajakta Koli and globetrotters Vidit Taneja and Savi Munjal (Bruised Passports). But here comes a powerful twist – every unique romantic tip is matched with a healthy love tip that will sensitize consumers towards the importance of respect, consent, and boundaries too, all in the voice of their favorite creators.
KITKAT
KITKAT has launched #LoveBreakLingo packs with fun, quirky love lingo for any relationship – best friends, first crush, cool buddy, or bestie. The packs also have a QR code that allows them to use Whatsapp to send personalized messages using the #lovebreaklingo to anyone they want.
5-star
5-star launched yet another unique campaign to help singles navigate through the love-sick zones and dodge gushy couples. As part of this year’s #DoNothing proposition, the brand has introduced a Mush Detector Web App that detects high mush zones thus, helping free birds ‘Do Nothing' in peace.
IGP.com
Bollywood actress Ananya Panday has collaborated with IGP.com for their latest Valentine’s Day campaign. IGP.com is one of India’s largest D2C platforms for gifting and occasions and has launched exclusive gift hampers for Valentine’s day, and several gifting options, from flowers to cakes to customized gifts for that special someone.
Akasa Air
Akasa Air, India’s youngest airline, has introduced a Valentine’s Day special meal as part of its inflight meal service, Café Akasa. The exclusive menu features heart-shaped red sauce ravioli (pasta) and exotic grilled vegetables, accompanied by a slice of red velvet cake and a choice of (hot/cold) beverage. The airline made special meal for Valentine's day available via prebooking from 1st Feb until 28th Feb 2023.
DailyObjects’
If you are celebrating the season of love with your loved ones but have not thought of any gift, DailyObjects may surprise you with their line of Valentine’s gifting ideas. Which includes the Newly launched - Love Pack Smartphone Cases Collection, Apple WatchBand, Eyewear Cases, Array Organizer with Planner, and a lot more. 'DailyObjects’, a global lifestyle brand, combines quality with functionality and style.
FlowerAura
FlowerAura, A leading online gift portal launches its unique digital campaign for this Valentine’s Day #LamhePyarKe.The campaign aims to showcase that love outgrows every distance and boundary.
Jeevansathi.com
Celebrating 25 years of its journey this year, the brand announced its campaign #StringsOfLoveByJS. The contest is open till 4 Feb 2023. Couples can participate by sharing a story of how they met their partner and their favorite thing about them.
To enter, the participants must first fill out the google form <link in the bio of Jeevansathi’s Instagram handle @jeevansathi_com>, then follow the platform’s Instagram handle and comment on the contest post using the hashtag #StringsOfLoveByJS. Participants can also win extra points by resharing the post and tagging Jeevansathi and Jasleen!
One lucky couple can be sure of a fairy tale wedding, entailing a surprise by Jeevansathi.com and Jasleen Royal.
Mcdonalds
It's the season of inside jokes, of long conversations, of taking the chance, of pouring your heart out, of falling a little in love with every sip. And it can all start with a coffee at McCafe. Let Andy and Rhea show you how to #BrewSomeLove, this Valentine's
Underjeans
This year Underjeans wanted to change this and encourage females to give their male partners innerwear to make them feel special and sexy.
Vi
On this special occasion, Vi users recharging with Rs. 299 and above on select recharge will be entitled to get 5GB additional data with a validity of 28 days at no extra cost. On select recharges starting at Rs. 199 and up to Rs. 299, Vi users will be eligible for 2GB of extra data with a validity of 28 days. The exclusive offer is available to Vi customers recharging only on the Vi App until 14th February 2023. Couples can participate in a special contest #ViLoveTunes exclusively for Vi users and win a gift voucher worth Rs. 5,000. Users will be asked to guess the right song from jumbled lyrics of a song from the Valentine playlist in Hungama Music on Vi App. Participants will have to come up with the right answer using the hashtag #ViLoveTunes. One daily lucky winner of each question will be eligible for a gift voucher worth Rs 5,000. The contest is launched on February 10, 2023
Instagram- @ViOfficialFanWorld, Twitter: @ViCustomerCare & Facebook- @ViOfficialFanWorld
Westside
Our Valentine's campaign is all about love. This year we've teamed up with actress Shahana Goswami to spread the word about how beautiful and special love is in every form. She's seen wearing our exclusive collection from Wardrobe by Westside. She has been announced as the face of Wardrobe for their SS '23 Season.
Domino's Valeintine day campaign
To make the couple's situationship hopeful Domino's came up with its creative campaign, casting Meghna and Arjun.
Cossouq
With its new video campaign #EqualLove, the e-commerce brand chose to confront gender stereotypes this Valentine's Day.
Tata Play
Cartoon Network India -
Pogo Tv -
Monginis India
Monginis India joined hands with actor Ayushman Khurrana for its valentine day campaign.
DreamFolks
The gift of stress-free travel can make a big difference, DreamFolks' came up with airport services for couples which includes lounges, food and beverage options, spas, and Meet & assist services, DreamFolks can make your loved one's journey more comfortable.
Wild Stone
Wild stone CODE: A grooming kit can be an ideal gift for him on Valentine's Day. The Wild Stone CODE gift boX includes an array of CODE grooming products such as hair styling products, skincare essentials, beard care products, and body perfumes.
Marks & Spencer
Marks & Spencer has partnered with comedians Sugandha Mishra & Jamie Lever for their Annual Bra-Fit Campaign #TimeToBreakUp to create awareness about ill-fitted bras.
BHARATMATRIMONY & WONDRLAB'
Bharatmatrimony & Wondrlab launches its campaign “My Perfect Valentine,” featuring an AI-generated entity named Aaditya Iyer (AI). This marks India’s first marketing campaign utilizing advanced AI tools like ChatGPT and Midjourney. This campaign was conceptualized by Wondrlab India.
Parle
Parle Products, launched its campaign ‘Start your story with Hide & Seek’, #SeekingSigns to celebrate Valentine’s Day. It aims to resonate with people's hesitation to initiate the first move due to uncertainty about the 'right' move.
Manforce India
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