Brandscope India executes 11 city campaign for MCX

Brandscope India, recently executed a 11 city campaign for MCX (Multi Commodities Exchange of India). It was a multi agency pitch in which Brandscope was given the opportunity to execute the campaign in the cities of Ahmedabad, Surat, Baroda, Rajkot, Bhavnagar, Delhi, Jaipur, Kolkata, Pune, Indore and Hyderabad.

The strategy was to target corporate, their primary target audience by using media services at key congregation points.

In order to cover the cities effectively media was chosen at prime locations which were in and around areas that are commercial hubs; corporate parks etc. so that the message could reach the right target audience and create the right impact. To enhance the visibility key arterial routes were chosen catering to maximum traffic.

A strategic mix of various media formats like hoardings, unipole, and bridge pillars were used to widen the reach and spread.

As part of the Posterscope group Brandscope has continued to steadily attract clients. Recent associations with Danone Narang Bevarages pvt ltd., Bosch Home appliances, Finnair, Nissan Teana, Standard Chartered debit Cards, Killer Jeans, India Bulls, Bianca Home décor, Tilak Industries, Euro Kids, Time Technoplast and Rustomjee have contributed to the agency's growth.

For the record, Posterscope Group is a part of the Aegis Media India Group and comprises presence across Traditional OOH through Posterscope and Brandscope, Hyperspace (Retail, Digital OOH & Digital Retail),PSI (Airports and International campaigns)