Breaking the Digital Code - Industry evangelists show the way
India’s digital ecosystem has over the last few years taken significant growth strides by playing a decisive role in scripting success stories for many brands. An evening dedicated to showcasing and deliberating on these inspiring stories saw the best media, marketing and advertising brands come together at the value-driven, learning event – The Advertising Club’s D-CODE presented by MX Player and powered by TikTok Ads. A curated panel of 13 industry though leaders inspired and stirred conversations by sharing an example of their own best work, one work they admire and 3 learnings they would want to share with the audience.
Addressing the forum were Amarjit Singh Batra, Managing Director, Spotify; Jogesh Lulla, COO, Corner Stone Sport and Entertainment; versatile Standup Comedian, Musician & Filmmaker, Kenny Sabastian; Karan Bedi, CEO, MX Player; Mustafa Ghouse, Chief Operating Officer, JSW Sports Pvt Ltd; Nirmal Pulickal, Head – Facebook Creative Shop, Facebook; Partha Sinha, Vice Chairman and Managing Director, McCann Worldgroup; Rashi Goel, VP- Consumer Communication Media, CRM & NHW, Nestle; Sachin Sharma, Director - Sales & Partnerships, Bytedance (TikTok); Sidharth Rao, CEO & Co-Founder, Dentsu Webchutney; Srivats TS, VP - Marketing, Swiggy; Sumeet Narang, Vice-President - Marketing, Bajaj Auto; and Vikas Agnihotri, Country Director, Google.
Vikram Sakhuja, President, The Advertising Club, opened the evening saying, “With D-Code we aim to break the definitive code of digital marketing. Today, most marketers are exploring various formats, forms and platforms to bring business value using digital marketing and the insights of our speakers today will go a long way in paving the best success stories for the industry in the coming years.”
Aditya Swamy, Managing Committee Member, The Advertising Club, said, “The goal of D-Code is to inspire and be inspired. With a range of speakers from across the eco system showing work by brands, platforms and talent, I hope we were able to raise the bar and give marketers thought starters to crack the massive digital opportunity.”
Punitha Arumugam, Managing Committee Member, The Advertising Club, added here, “26 case studies and 39 tips on digital in one evening was time well spent. We had great feedback from the audience with inputs on how to make D-CODE even larger and better in 2020.”
The five key learnings that the advertising, digital and marketing fraternity can take back from D-CODE 2019 are:
- It’s not the output, but the outcome that matters in the digital world.
- Same customer consumes differently, hence platforms matter.
- Connect customer data across touch points for a holistic view of the market.
- Plan ahead so you can be relevant and always answer ‘what’s in it for me’ for the customer.
- Learn to create before you sell as technology changes, but people don’t.
With a galaxy of the who’s who of the media, advertising and digital industries in attendance, the second edition of D-CODE established once again established that knowledge sharing is the way to success for all.