Brief Buzz: Customers want personalised stories – Veera Ghyara

In this article of Brief Buzz, Veera Ghyara, Co-Founder and Business Head, Webmaffia, writes about what is trending now in creativity and the digital trends that are helping brands to give customers a wow experience. 

Creativity, as we all know, keeps evolving. Innovation that builds today’s big campaign idea soon loses the hype that it was welcomed with. And talking of innovation, 2016 digital trends helped brands to give customers a wow experience, paving a smooth transition for what’s coming up in 2017. 

Video content - Customers want personalised stories, web series, live video streaming and micro content which adds value to them. 

Technology - Virtual reality and augmented reality will continue to impress us. Add Artificial Intelligence and its capability of delivering customer experience. We already have brand bot messengers that help you pick a pizza. 

Made-to-read content - It’s time to develop personalised content that is unique to a customer’s needs and know-how. 

Mobile - Make it a mobile first approach. Well, we have approximately 200 million smartphone users in India and mobile is a preferred medium to consume content. 

It’s good to see how brands have understood the potential of digital medium and have happily listed it in their marketing plans.