Brief Buzz: Mobile first content formats to see a surge – Azhar Iqubal

In this article of Brief Buzz, Azhar Iqubal, CEO & Co-Founder of news app Inshorts, what is trending now in the digital news space.

The digital news space is witnessing an explosion of short form content, be it text or videos. The mobile device has created an all new market of low attention span users, who could be catered to by content publishers by means of effective storytelling in less time. 

On-demand content, which is short, visually appealing and inherently shareable, is seeing far more traction and that trend will continue to hold for the next few years. 

In the coming years, we would see a lot more innovation in the short form content space and emergence of newer mobile first content formats.”


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