Brightcove expands e-commerce capabilities with new platform integrations
Feed to reach broader audiences with their brand content.The Salesforce Sales Cloud integration allows Brightcove customers to sync data directly from Brightcove’s Audience Insights solution into Salesforce. Marketers and campaign teams can now better analyze video and viewer data inside Salesforce’s Sales Cloud and Marketing Cloud to take insight-driven actions for their outreach and marketing efforts.
Brightcove’s latest integrations support its mission to help businesses achieve their goals through video-first content strategies. “The integrations are part of our portfolio of solutions to help companies of all sizes reach targeted audiences, activate buyers, and focus their strategy with actionable insights and analytics,” shared Roberts.