Bring out your hankies as brands tug at heartstrings this Raksha Bandhan
Tata Capital #BreakFree
Exide Life Insurance #HeadWaliRakhi
The leading e-commerce player continues to #DeliverTheLove this Raksha Bandhan. High on emotions, Amazon celebrates the beautiful bond between brother-sister. While the earlier Raksha Bandhan ads showcased the bond between two octogenarians, the latest campaign shows a young boy getting ready to move to a hostel and how emotional he becomes when he realises that his sister won’t be there to tie him the rakhi.
Celebrating occasions yet again, Cadbury weaves a lovely tale of a brother’s sacrifice for his sister to buy a gift of Cadbury Celebrations chocolate pack from the money he was saving to buy a cricket bat. ‘Iss Rakhi, kuch achha ho jaaye, kuch meetha ho jaaye’ is the message.
Max Bupa is celebrating the spirit of real sisterhood this Raksha Bandhan with #SabKiSister campaign. Through the campaign, Max Bupa aims to celebrate the invaluable contribution of the unsung heroes of healthcare - the nurses, who look after the patients in the time of need. Marking a tribute to the nurses, Max Bupa has released a digital film on the brands social media channels, including YouTube, Facebook, Instagram, LinkedIn and Twitter to launch the campaign. The video shows the protagonist, who is an old man, surrounded by a loving family going back to the hospital on Raksha Bandhan to thank a nurse who looked after him like his own sister during his hospitalisation.
Gulf Oil through a unique campaign – Suraksha Bandhan – set a Guinness Book of World record for the largest line of postcards signed by truckers. The initiative was aimed at bridging the gap between the sisters and the truckers who are always on the go and bring them together. This year, Gulf Oil enabled the truck drivers to express the love for their sisters and the will to protect them for the rest of their life by writing a heartfelt message on a postcard. The brand successfully made a line of 20,691 postcards to beat the previous world record.
As an extension to this activation, Gulf Oil partnered with 92.7 Big FM, wherein the radio network invited truck drivers and their sisters to share their stories, moments, requests or messages they had for each other.
CashKaro has introduced a fun #BarfeeliRakhiChallenge for users this Raksha Bandhan. The campaign was announced on the brand’s social media handles on August 8 and will run till August 15. As part of this festive campaign, the Cashback leader is inviting users and social media followers to secretly put ice cubes in their sibling’s T-shirt and recording his/her instant reaction. The participants then need to post this video with the campaign hashtag ‘#BarfeeliRakhiChallenge’ and in turn nominate 5 others to do the same, by tagging them on social media. These videos can be uploaded by the participants across platforms such as Facebook, Twitter and TikTok. CashKaro will choose top 10 video entries at the end of the campaign. The winners will get a special surprise gift for themselves and their sibling.
The film focuses on the story of a brother and sister duo, indulging in nostalgia of their childhood. It takes the viewer through a montage of memories of how the brother empowered his sister to make her Zindagi Unlimited.
Bajaj Allianz Life:
The company has launched a digital video that redefines the core of this brother-sister relationship through the campaign #ProtectSeZyadaSupport.
Shoppers Stop, India’s premier retailer, through its latest campaign essays the true essence of the festival dedicated towards including our house help and caretakers into the family and celebrations.
The campaign paints a unique picture that has been inspired by the idea of Rakshabandhan and is immersed in history. Through the ‘Hands That Made History’ campaign, Veave’s Studio is attempting to reveal interesting tales and vivid imagery that is evocative of the centuries’ old rich legacy of one of India’s oldest weaving community.
Ferrero Rocher has brought alive ‘The Golden Bandhan’ on digital and at point of sale this Raksha Bandhan and consumers can also experience this in some select store activation to help brothers and sisters rejoice the special golden bond.
On Raksha Bandhan, every sister sends a Rakhi to her brother. No matter which part of the world he is in. Gifting portal IGP.com believes that distances should never come in between strong bonds. The portal is presenting an exquisite Rakhi collection with free shipping worldwide.
Bombay Shaving Company:
On this Rakhi, gift your brother premium Beard, Shave & Skin Care from Bombay Shaving Company, after all you are his first styling guru.
Gits Food Continues #ThankYouBhaiya with a film conceptualized by Togglehead.Ahead of Raksha Bandhan and Independence Day, the brand released an endearing film to thank the brave hearts of the armed forces.