Britannia enters breakfast food space; launches Britannia Healthy Start

In the fast paced world of today where reaching places and deadlines seems to be the top priority of the morning, breakfast is becoming one of the most essential needs for the body that people are tending to give a miss. Research data shows that 1 out of 5 people in urban India miss breakfast completely everyday, while upto 15% have an inadequate one, like a quick glass of milk or pushing down a fried snack like a vada pav on the way.

Whether its lack of time to prepare a complete enjoyable breakfast, or fewer options available for quick breakfasts suited to Indian tastes, skipping breakfast is definitely not the best way to give your body a good start to the day. Breakfast is essential to your system as it comes after the longest gap between meals and vitalizes your body with the energy it needs for the day.

Always committed to constantly innovate and launch delightful products that are good for you, Britannia Industries Ltd., one of India's most trusted food brands has now addressed this essential gap with the launch of Britannia Healthy Start, specially designed with Indian tastes in mind. Britannia Healthy Start is a complete range of Ready-to-Cook Breakfast Mixes of Upmas, Pohas, Porridges and Oats that are healthy, delicious, and take just 5 minutes to cook! This is the only product range in its category that combines the natural nutrition of multi-grains, 100% real vegetables, pulses and nuts all in one pack. It gives your family a perfect meal to start the day - with a bowl full of health.

Commenting on the launch of Britannia Healthy Start, Vinita Bali, Managing Director, Britannia Industries Ltd., says, "Our research showed that Indian consumers were desirous of a breakfast solution that combined convenience, health and taste. The Britannia Healthy Start range is made with natural ingredients that give you the best of all this in just 5 minutes. It also has great health value as it contains no transfats, no cholesterol, no MSG and no preservatives. With Britannia Healthy Start, we are looking forward to encourage consumers to always have breakfast which is the most important meal of the day."