Britannia launches NutriChoice "Diabetic Friendly' Essentials

One in 8 Indian adults either has or is at high-risk of diabetes. According to the IDF Diabetes Atlas 4th edition, India has the second highest number of people with diabetes at 5 crore (50 Million) adults. In addition to this, 4 crore (40 million) Indians have impaired glucose tolerance (IGT), which means they are at high-risk of developing Type 2 diabetes.

Britannia Industries, has over the last 2 years demonstrated significant initiatives in the Health and Wellness space. Its work spans from creating products rich in nutrition to building awareness and advocacy for Healthy Living by touching themes such as Iron Fortification among children, and now, Diabetes Management in adult population.

Lifestyle management in Diabetes needs to cover regular physical activity, disciplined medication and a balanced diet that should also include Healthy Snacking. Experts say that a healthy snack in between meals can help in keeping blood sugar levels stable. Britannia's interactions with consumers and experts suggested that there is no snack in the Indian market that is enjoyable, convenient and suitable for people with diabetes to include into their diet. "Sugar free" is not enough. Besides helping cut sugar intake, a Diabetic Friendly snack must also ensure that it does not create extreme swings in blood sugar levels. It is against this urgent need that Britannia has created NutriChoice Diabetic Friendly Essentials, the First Ever "Diabetic Friendly' snack in India to meet the nutrition and taste needs of a person with diabetes, providing enjoyment of diet, feeling of satisfaction and feeling active for longer.

Says Vinita Bali, Managing Director, Britannia Industries Ltd., "NutriChoice is our flagship Health Brand and has launched several innovative products like Hi Fibre biscuits and 5 Grain biscuits to meet the health and lifestyle needs of emerging India. Diabetes is posing a serious lifestyle challenge needing immediate attention and NutriChoice is committed to building awareness for diabetes prevention & management, and creating expert products than can be included in the lifestyle of a person with diabetes. We are looking forward to have the Britannia NutriChoice Diabetic Friendly Essentials range put back the enjoyment of eating into the lives of diabetics."