banner image banner image
 

Britannia Milk Bikis brings up 42 years of fond memories to celebrate Pongal

This year, Britannia's Milk Bikis, Tamil Nadu’s Beloved biscuits, is celebrating the harvest festival of Pongal — a major festival of South India with a 14-day campaign. With this campaign, the brand hopes to bring back 42 years of fond memories with consumers in Tamil Nadu. 

The campaign is running in 7 cities across Tamil Nadu with 60 hoardings in Chennai, Coimbotore, Madurai, Salem, Pondicherry, Vellore, Tirunelveli and Trichy. Also launching is a new heart touching TVC conceptualised by Lowe Lintas that shows the coming together of children to celebrate the festival with an old man from the village. Falling short of milk to cook the celebratory Pongal, the two are then fulfilled by a pack of Britannia's Milk Bikis.

Campaign Credits:

Agency: Lowe Lintas, Bengaluru
Production House: Black Box Films
Executive Producer: Gowri Krishnakumar
Director: Krishnakumar R
Director of Photography: M S Prabhu
Chairman & Chief Creative Officer: Arun Iyer
Creative Director: Romel Joseph, Rimona Ganapathy, Lohith Chengappa, N. Sukumaran
Client Servicing: Hari Krishnan, Sonali Khanna, Smrithi Ramanujam, Aarushi Girdhar
Line Producer: Pradeep
Art Director: Susheel Babu
Stylist: Vidya Cast: Shital, Kavish, Vanshika, Nandhan, Kishore
Casting: Hemanth Bohra, Mohena
Music: Gopal Rao
Offline Editor: Justin Raj (RGB, Chennai) 
Online Editor: Mohan (RGB, Chennai)
Colorist: Vineesh Vijayan (Nube, Mumbai)
CG & VFX: Richiard Sequeria (Digipriority, Chennai), Duraimurugan (RGB, Chennai)
Sound Engineer: Vijayanand, Shaji, Arun, Dinesh (Voicce store, Chennai)
Foley: Rajesh Mukkath
DA: Suchita D Prasad
First Assistant Director: Satish
Assistant Directors: Ajay Kumar, Madhu, Keerthini, Harsha
Admin Dept: Rizwana Rahamath & Ramu Sampath (Black Box Films)

 

Advertising
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising