Britannia & Talented team up to empower women entrepreneurs

Women entrepreneurs play a crucial role in driving economic growth and development; however, women founders receive no more than 1.5% of total funding. There is no doubt that doing better for women entrepreneurs will in return be better for the global economy, but they’re often held back due to systemic barriers and socio-economic reasons. In a bid to promote entrepreneurship for women, Britannia Marie Gold has announced the launch of the 4th season of "My Startup Contest" for women. The contest is aimed at providing a platform for women to showcase their business ideas and get a chance to win INR 10 lakh to start their dream ventures.

We all know or have been in the shoes of women who never got to follow their dreams. The campaign is an earnest reminder by the creators to help encourage, skill, and foster the growth of women entrepreneurs in the country. Watch the film campaign, conceptualized by Talented and produced by Little Giant Films

Amit Doshi, CMO Britannia said, “At Britannia, we believe in the power of women and their potential to create and innovate. The My Startup Contest for women is a testament to our commitment to promoting women entrepreneurship through affirmative action. Marie Gold is an active partner in the lives of women across India, who’re brimming with ideas, and we’re proud to be enablers. We’re looking forward to creating an equitable ecosystem where budding entrepreneurs get all the tools they need - funding, mentorship and a network to transform themselves and India’s economy.”

Aarushi Periwal & and Binaifer Dulani, Creatives & Founding Members at Talented said, “Women often put the needs of others before their own, and their dreams and passions can start to fade. But by looking back at their younger selves, they can reignite that passion and pursue their goals with renewed vigour, knowing that their success is not only for themselves, but for the generations of women who will come after them. According to a World Bank study, only 7 out of every 100 entrepreneurs are women. That’s a glaring gap to be filled, and this film is not just to motivate, but also to solve for some of the roadblocks faced by women. Along with our director, Robbie, strategy consultant Sumera, Little Giant Films, and Britannia, we’ve tried to show these women the possibility of making it happen."

Robbie Grewal, Director, Little Giant Films said, "Lots of times life takes over, and dreams remain... Well, just dreams. I feel the core idea of this campaign, which is to give women a second chance later in their lives to realise their dreams and aspirations, has tremendous potential. What we have tried to achieve through the filming of this spot is to create the right mood and texture, in the process adding the required emotional resonance needed for the audience to connect with and relate to the core idea of the campaign.

The contest is open for entries until 15th February 2023 and the winners will be announced in March.


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