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Britannia Tiger teams-up with Salman Khan; unveils new avatar!

Britannia Tiger, one of the biggest brands in the kids segment, has re-invented itself to revolutionize the concept of kids' nutrition in the country. Equipped with a new vision of leading the kids’ nutrition space, Britannia Tiger has revamped its offerings to embody fun and energy on one hand and health and nutrition on the other. Enriched with growth nutrients across all its variants –Glucose, Krunch Cookies and Creams, Britannia Tiger comes with the credo of 'Roz Badho'.

The importance of balanced nutrition, for a child's growth, is unparalleled. Fussy eating habits and unpredictable demands of children pose nothing short of a challenge to today’s mothers. Preparing their kids for a highly competitive and challenging world, while ensuring fulfillment of their developmental needs, is of prime importance to every mother. Right Nutrients play a pivotal role in ensuring that a child's physical and mental growth is optimum to deliver in today's challenging environment.

Aimed at addressing every mother's concern on their kid’s nutrition, Britannia Tiger has undergone a considerable shift in its product offering, transforming itself into a healthier and tastier avatar. Identifying the role of biscuits as a important component of daily food and a major carrier of nutrition, Britannia Tiger fortifies itself, across categories, with growth nutrients like iron, calcium, folic acid, vitamin A and D*. Packed with 25% of daily growth nutrients (every 100 gms), Tiger is every mother's secret game plan to ensure their child's everyday share of fun and nutrition.

Says, Anuradha Narsimhan, Category Director, Health and Wellness, Britannia Industries ltd, “In a highly competitive value biscuit category, Tiger differentiates itself by successfully identifying biscuit's role of being a nutritious snack and not just a filler. With the inclusion of growth nutrients across all formats of Glucose, Krunch and Creams, we have taken the brand to an all new level, where it acts not just as an energy booster but also for delivery of nutrients for daily growth. Britannia Tiger now for that the right nutrients are within the reach of every kid through its highly affordable positioning and wider reach."

To ensure a powerful delivery of the message of being every kids partner in nutrition , Tiger has teamed up with Bollywood superstar, Salman Khan. Extremely passionate about fitness, a healthy lifestyle and also about children, their education & healthcare, Bollywood's Tiger is a perfect fit in Britannia Tiger's mission.

Britannia Tiger is available in variants of Glucose, Krunch Chocochips and Fruit & nut and Creams in six delicious flavors between a range of Rs 2/- to Rs 50/- across all modern and general trade outlets, throughout the country.

* as per RDA for 7-9 year old Indian children.

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