Brooke Bond aims to engage consumers and society with its new campaign

Brooke Bond Red Label has always put inclusiveness at the core of its initiatives. With the purpose of making the world a more welcoming place, Red Label follows the theme of overcoming inhibitions based on prejudices, social barriers and taboos. Brooke Bond Red Label aims to engage consumers, and society at large in meaningful discussions around these topics.

Brooke Bond Red Label attempts to challenge stereotypes that surround little people. The brand released a thought provoking film during International Dwarfism Awareness Month, to help change some misconceptions around people of short stature.

The second in the brand’s series of #Unstereotype videos, Brooke Bond Red Label chooses to bring to the fore something that isn’t often discussed or spoken about. The film shows a young college girl’s friends marveling at her father’s interest in adventure sports, but are taken aback when they meet him and discover that he is a person of short stature. The resultant awkwardness dissipated over steaming cups of Brooke Bond Red Label tea.

The short film stars Mark Dharmai as the father. Mark is himself an accomplished para-badminton player, currently ranked eighth in the world. He has won many medals for the country and is a living example of #unstereotype.

Video credentials:

CREDITS

Campaign:                                           #unstereotype International Dwarfism Awareness Day

Client:                                                   Hindustan Unilever Limited

Brand:                                                   Brooke Bond Red Label Tea

Agency & Production House:          Prime Focus Technologies Limited

Associate Vice President:                 Pranav Chaturvedi

Associate Creative Director:            Rajdeep Ghosh

Copywriter:                                         Farhana Khan

Client Servicing:                                 Umesh Bopche, Meera Ghare & Zeel Shah

Production Head:                              Vishal Shetty

Director:                                              Anand Karir

Director of Photography:                 Bijitesh De

Music:                                                  Hanif Shaikh

Link to the Video: https://www.youtube.com/watch?v=t_nwEEMewJM