BTVi appoints Helios Media as ad-sales partner

Business Broadcast Network has aligned with Helios Media to manage the ad-sales revenue monetisation for its English business news channel, BTVi. Keeping in mind the need to have a content-oriented sales approach, Business Broadcast Network has partnered with Helios Media, a specialised sales company.

Speaking on the association, Monica Tata, Chief Operating Officer, BTVi, said, “In an environment such as Business News, it is extremely important that the team fronting the ad-sales understands the pulse of the content, at the same time, provides tailored creative brand solutions and cross-platform opportunities to inform and engage with the core audience. In Helios Media, we found the team to be very proficient in their capability in delivering the mandate.”

Divya Radhakrishnan, MD, Helios Media, added here, “We have always taken up channels with a unique proposition in the market and helped brands to participate in the content with an objective to provide the appropriate ambience for brands to communicate with their audiences. In BTVi, we are very positive for being able deliver in the financial ecosystem a right fitment.”

Shrutish Maharaj, Chief Sales Officer, Helios Media, said, “We wish to approach the market with inclusive programming and solution based selling and have put together a dynamic team who share our passion for the subject.”