Budweiser beats reinvigorates the energy drink market with it's campaign

Anheuser Busch InBev India (AB InBev) is set to refresh the energy drinkmarket with the delectable Budweiser Beats, which not only provides a rejuvenating energy boost but also helps unleash creativity and innovation. The brand’s latest digital filmcaptures theboundless energy and enthusiasm of artists, creators, and innovators, showcasing howBudweiserBeats energy drink helps them stay focused and concentrated throughout their creative journey. With this move, AB InBev reaffirms its commitment to providing diverse consumers across thecountry greater choice and access to innovative products, across occasions.

The campaign film follows a group of diverse and dynamic creative individuals, froma visual artist and a visionary photographer to a fashion designer, coder and a band of musicians - unitedby theirshared love for art and drive to innovate, create new. As they collaborate to craft a newbeat, Budweiser Beats energy drink takes centre stage as the go-to source for sustaining their energyandsharpening their creative focus. With its unique blend of Natural Caffeine and B- Vitamins, Budweiser Beats delivers a superior tasting and lasting energy boost that fuels the creative process, giving individuals the space to bring alive something truly distinctive.

The video features thechart- topping international hit - 'Feel It Still' by Portugal. The Man. The infectious beats of thesongcomplement the vibrant and dynamic visuals of the film, creating a synergistic fusion of soundandimagery that captures the essence of the creative energy that drives the artists forward. Sharing more on the brand world, Vineet Sharma, Vice President Marketing - South Asia, ABInBevadded, “We're thrilled to unveil our proposition for Budweiser Beats energy drink, whichmovesbeyond the traditional adventure-focused narrative adopted by the category and insteademphasizes on the cognitive energy that's essential for visionary minds.

Our brand filmbeautifullycaptures the energy and passion of artistic individuals who turn to Budweiser Beats energy drinktofuel their creativity and push through boundaries. We recognize that creative minds needlaser- sharp focus to unleash their potential and bring their visions to life in challenging environments andwithin demanding timelines.

That’s why we’re thrilled to join them on this journey by offeringthenecessary energy boost to help them power through the exacting creative process. With BudweiserBeats energy drink, we're here to fuel creativity and bring unique ideas to the world - representedbymusicians, dancers, visual artists, or simply passionate creators. We believe Budweiser Beats will bethe perfect companion for anyone looking for a superior tasting energy drink made withnatural caffeine & B-Vitamins that helps to unlock ones’ full creative potential.” With its refreshing superior taste, disruptive and unique proposition and vibrant energy, BudweiserBeats energy drink represents more than just a beverage; it embodies the enterprising spirit, creative progress, and ever-evolving mindset of young Indians.

Budweiser Beats energy drink is now available at leading modern retail outlets, department storesand popular e-commerce aggregators across the country at Rs. 110 for a 250 ml can - making it easilyaccessible for all creative minds seeking an energizing and flavorful beverage to power their pursuits.