Burger King challenged its consumers with its new Boneless Chicken Wings!

Burger King India announced the launch of its new offering for chicken lovers. With an aim to provide chicken and only chicken, Burger King India has introduced the “Boneless Chicken Wings”.

Staying true to its quirky approach, Burger King India’s new product offering, Boneless Chicken Wings has been launched in a unique way, wherein the brand challenged its guests to taste and find a bone in their portion of Boneless Chicken Wings. If the guests were able to spot a bone in their chicken wings, they stood a chance to win a free Boneless Chicken Wings. 

Sending their guests on an appetizing mission to relish #AllChickenNoBone, the new Boneless Chicken Wings is crispy on the outside and juicy, moist on the inside and is priced at Rs. 119 for 4 pieces and Rs.199 for 7 pieces.

To take up the challenge, all one has to do is grab a portion of new Boneless Chicken Wings, and if you could find a bone, tag @burgerkingIndia with a #AllChickenNoBone. The challenge began on 13 March, 2021 on Burger King India Instagram handle.

Burger King’s spokesperson said, “We understand the love for food and resonate the philosophy of Have It Your Way. The all new Boneless Chicken Wings are one of a kind, exclusive Burger King offering for those guests who like chicken and only chicken. With #AllChickenNoBone, we hope our guests enjoy this chicken with no Haddi."

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing