BURGER KING commences its brand campaign for the year with IPL ruling champions
This year, BURGER KING joins Big League of cricket frenzy in India with the launch of a targeted brand campaign and a partnership with current crown-bearers and reigning IPL champions, the Mumbai Indians! BURGER KING has associated with the popular IPL franchise to become the exclusive category partner for the Mumbai Indians, who will proudly sport the BURGER KING logo as part of their outfits.
Taking forward their partnership towards a noble cause, BURGER KING will also initiate a program, namely “Sixes for Kings”, where they will donate meals equivalent to the number of sixes hit by Mumbai Indians players across the season to a charitable cause. Additionally, setting the tone for the IPL fever, BURGER KING will bring select fans closer to Mumbai Indians players through an exciting digital engagement programme at an outlet in Mumbai.
Commenting on the new partnership and value offering, Kapil Grover, CMO, Burger King India said, “It has always been our endeavour to provide our customers Great Tasting Burgers at Amazing Prices to as many guests as we can. And what better vehicle to spread this message than cricket which is nothing short of a religion in India. The Indian Premiere League is the most celebrated annual festival in cricket and we could not have asked for a more exciting start to our 2018 brand campaign! With this partnership, we aim to provide an opportunity for every customer to walk into our store and taste our delicious burgers at an unbeatable offer price – 2 Crispy Veg Burgers for 59 & 2 Crispy Chicken Burgers for 79.”
Excited about the partnership, Mumbai Indians spokesperson, said, “This edition of the IPL, we are endeavouring to push the boundaries to provide our fans an exciting experience through our partners. Our collaboration with BURGER KING adds an explosive flavour to the IPL experience, with fans getting a chance to, quite literally, taste the cricket fever. With numerous engaging opportunities and customized limited offers for Mumbai Indians fans, we are sure to have a Whopper of a time with this association.“
Along with this exciting association, BURGER KING will kickstart its brand campaign for the year – Great Taste at Amazing Prices. BURGER KING® India’s newest value offering is sure to bowl guests over, with unbeatable deals of 2 Crispy Veg Burgers for just INR 59 and 2 Crispy Chicken Burgers for just INR 79.
The brand TVC to promote the delicious offer is set to launch on 6th April, 2018, with 10 and 15 second ad spots showcased across various channels during the IPL 2018 season; thereby reaching out to Hindi, Marathi, Punjabi, Tamil, Telugu, Kannada and Malayalam speaking audience.
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