Burger King & Netflix steal the thunder on Valentine’s Day as cheekiness rules

Burger King #LonelyNoMore

Burger King has been upping its ambush marketing game in recent times. Burger King US made headlines last year with the ‘Whopper Detour’, which has set the precedent for the Burger King business globally. Now, just before Valentine’s Day, @BurgerKingIndia put out a Tweet that went something like this, “We’ve found the loneliest man in the world. And he’s been right in front of us the whole time. Go ahead give him company, take a picture or two, tag @burgerkingindia and we’ll give you a free Whopper this Valentine’s Day.”

Who is this loneliest man? You guessed right, it’s McDonald’s mascot – Ronald McDonald. McDonald’s runs 400 stores across the country and their arch rival is once again taking advantage of their retailers’ presence to strengthen their own brand equity. The promise of a free Whopper only adds to their commitment to take down their rival.

The campaign has been conceptualised by Famous Innovations. The brand recently observed that a famous clown has been sitting alone on a bench since 1963. So this Valentine's Day, Burger King decided to do something about it. Their new digital film asks people to take a selfie with him, upload it and tag Burger King India to get a free Whopper - their signature Burger.

Sorry – A Valentine’s Day Message from Netflix India

Directed by Dar Ghai and written by Suyash Barve, Netflix has launched a Valentine’s Day message to its followers on YouTube. Promoted as an apology letter to all the couples who have broken up but refuse to let go of Netflix, the brand positions itself as an integral part of consumers’ entertainment diet. It has been conceptualised and created by 22feet Tribal Worldwide.

The video features Prit Kamani from ‘Maska’, a Netflix Original film releasing later this year, and social media influencer and star, Aisha Ahmed.



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