Burger King Revamps its identity after 20 years
While everyone was just tweeting around with captions like 'New Year, New Me', Burger King took that seriously and launched its new identity after 20 years.
The new identity includes a new logo, packaging, restaurant merchandise, menu boards, uniforms, restaurant signage and decor, and social media, digital, and marketing assets. The brand identity has a custom serif typeface and retro colors, like mustard and burnt orange, that mimic the organic shapes and colors of Burger King’s menu items.
Truly excited with the #BurgerKing visual identity work we are unveiling today. It was about time! Thanks @jkrGlobal and our talented design team for the incredible work. #marketing #design pic.twitter.com/fX9EI0bXzK
— Fer Machado (@fer_machado123) January 7, 2021
out with the old, in with a new classic #NewProfilePic pic.twitter.com/y2eRT9qqO6
— Burger King (@BurgerKing) January 7, 2021
New crew member uniforms reflect flame grill masters, mixing contemporary and comfortable style with distinctive colours and graphics. Real crew members feature in the new brand advertising.
When our great crew members look good and they know it! Love love love the photo shooting with our real crew members. â¤ï¸â¤ï¸â¤ï¸ #design #BurgerKing pic.twitter.com/lYxC2TdSW5
— Fer Machado (@fer_machado123) January 7, 2021
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