Burger King’s ‘Whopper’ of a gesture for McDonald’s is a win-win
It is not every day that one finds competitor brands helping each other out. But a recent move by Burger King to help out arch rival McDonald’s for a noble cause is winning over social media.
Burger King decided not to sell its best-selling Whopper burger for one day to divert fast food lovers to McDonald’s to drive its sales. McDonald’s had announced that it was raising funds to help out Children with Cancer by donating $2 for every Big Mac that they sold.
As part of its campaign, called ‘A Day Without Whopper’, Burger King announced, “Today we won’t be serving Whopper to support our competitor’s cause”.
This gesture to help McDonald’s has really resonated well with the people, who have praised Burger King on social media. In retrospect, Burger King also earned several brownie points and added to its brand equity, which has proved to be a great marketing strategy. All in all, it was a win-win – people got their burgers, McDonald’s got the additional money for its cancer cause and Burger King earned the goodwill of the people.
Now, if only we saw more such examples...