Business Today set for digital makeover, more big-ticket talent on board
Business Today, the country’s number one business magazine published by the India Today Group, is all set for a digital revamp aimed at an audience looking for news and information to get ahead in the post-pandemic world.
As part of its plans to bolster its business offerings with the latest tools in digital storytelling, the Group announced the appointment of Anirban Roy, formerly with The Wall Street Journal and Reuters, as Business Today’s Online Editor.
On his new role at the ITG, Roy said, “Business Today has always led the discourse on business journalism in India and now with its move towards a digital-first, multimedia-led coverage, it is poised to lead the way for storytelling in the digital age. I look forward to showcasing stories about India’s new economy and how it is being shaped by the ongoing tech revolution.”
Meanwhile, the Group has also roped in financial journalist and anchor Aabha Bakaya as the co-host of its upcoming Business Today TV show.
Bakaya has more than 15 years of experience in financial news television, including stints at ET NOW and NDTV Profit.
“I look forward to being a part of the India Today family. I am thrilled to join the team at Business Today and bring my knowledge along with expertise to cover the markets and decode important business news daily for the audience,” Bakaya said on her new role at the ITG.
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