BuzzCity quarterly report: In Q3 the network grew by 11%

The adoption of mobile marketing by brands and marketers shows no signs of abating in 2011, according to the latest quarterly report from BuzzCity. In the third quarter, the BuzzCity network grew by 11%, with the top 20 countries delivering 78% (26.2 billion) of all banners served. Moreover, demand for locally relevant content has led to increased publisher earnings in key markets.

The BuzzCity Report, a quarterly summary of the trends and forces shaping mobile advertising, shows that in the third quarter of 2011, over 33.6 billion ad banners were delivered across the entire network of over 8,100 publisher sites, to reach an average of over 300 million unique users per month(Including 80 million unique mobile users from India).

Following the upward trajectory of the first half of 2011, five markets now deliver over one billion ads per quarter. Interestingly, emerging markets dominate the top five contributors, listed in order of ads served, India, Indonesia, the US, Vietnam and Brazil, a new entrant to the "Billion Club'.

Although India is a heavily male-dominated market, the sheer size of it gives advertisers reach into a substantial female demographic of over 14 million unique users.

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