Buzzinga Digital wins digital mandate for Hinduja Healthcare Surgical
As digital marketing gains prominence in the healthcare sector, Buzzinga Digital won the digital mandate for Hinduja Healthcare Surgical after a recently concluded multi-agency pitch.
Buzzinga Digital has taken on a 360 degree digital responsibility for the hospital, which includes content, media communication, Social media, SEO, website and innovations. Cornerstone communications has bagged the mainline mandate.
Speaking on the occasion, Dr.Vishal Beri, Chief Executive Officer, Hinduja Healthcare Surgical, Khar said “As we move ahead to take brand HHS to the next level, it made sense to integrate the communication and digital marketing effort with an agency that could understand the changed requirements, while maintaining the sensitivity of the healthcare industry. Buzzinga Digital and Cornerstone Communications seemed well fitted to handle the positioning and messaging that is now required”
Buzzinga and Cornerstone will help Hinduja Healthcare Surgical build communication about its medical care, standards, personalized service, comforts and the unparalleled experience that has become synonymous with the name.
Commenting on the mandate Buzzinga Digital CEO, Yashraj Vakil said “The unique challenge that Buzzinga is grappling with is not digital. It is to bring warmth, personalization and friendliness to digital that the lineage stands for. We are very excited to have been the digital agency of choice for Hinduja Healthcare Surgical”