Buzzoka Launches Influencer Marketing Product
Buzzoka, India’s most disruptive influencer marketing company, which just completed 2 years of operation has launched its influencer marketing product. The product comes at an appropriate time as Buzzoka looks to expand its influencer base across Tier-2 and Tier-3 markets as part of a long-term strategy.
Buzzoka, which came into existence in 2017, has been working with over 150 top tier brands and is considered to be a strategy and creative-led influencer marketing company. Interestingly, the move is also aligned to Buzzoka’s growth strategy to foray into Influencer-led-Commerce and Crowd-Led-Influencer Marketing.
The beta run of the product has been successfully completed and Buzzoka has on-boarded over 1000 influencers already on the platform. The API enabled platform which supports, Facebook, Instagram, Twitter, LinkedIn, TikTok and Blogs can pull out approved data in a secure environment where it can be used by brands to understand the influencer demographics. The DIY product will also be helpful to brands with a limited budget to run self serve campaigns without any manual help.
Commenting on the product release, Ashutosh Harbola, CEO, Buzzoka said “The product is just the start point of our vision to become a Mark-Tech company. It will eventually add to the full circle that Buzzoka is trying to complete in the influencer marketing space, be it Commerce or Crowd Lead Content.”