By waving a magic in-image wand: VOX case study

Our latest success story comes from a skincare brand we're no stranger to! It’s Cetaphil. We used VOX platform to achieve great results, and we succeeded!

Cetaphil is a gentle skincare brand that has been recommended and trusted by dermatologists for over 70 years and is used today by millions of people with sensitive skin from all over the world. It offers a wide range of everyday products from cleansers, and moisturizers to baby products and solutions for sensitive skin conditions.

Objective:

Our campaign objective is to create awareness, drive engagement and generate online sales for Cetaphil Female and Baby Products.

Solution:

We use AI to target articles related to skincare and beauty. Apart from this, the client has given a list of keywords related to the brand. These keywords were further used for contextual targeting. Vox platform allowed us to target the right set of audiences by recognizing relevant content (Image + Text + Video) to serve ads for Cetaphil.

Strategy:

In this advertising campaign, we worked with the in-image video (VOX) format. This format is more active and allows us to make our advertising recommendatory. So, the user becomes loyal to the brand and to the advertised product, which contributes to the most effective delivery of the advertising message.

Technologies:

1.  Geotargeting:

• Mumbai
• Chennai
• Guwahati
• Bangalore
• Delhi + NCR
• Coimbatore
• Kolkata and etc.

2. White list: 

Using white list of sites (property) allows you to maintain a favorable brand reputation.

3. Contextual keyword (brand/unbranded) targeting:

• Cetaphil night cream
• Cetaphil lotion face
• Toners for face
• Best cream for women, etc. 

Results:

Adult products                                                   Baby products

7,273,613 impressions                                     4,848, 486 impressions

64,939 clicks                                                       67,410 clicks

CTR 0.89%                                                         CTR 1.39%

See how this gentle skincare brand was able to create awareness, drive engagement, and generate online sales by using our VOX platform, connect with our sales team for your own brand solution HERE.