BYJU promotes tech enabled learning with SRK in new campaign

BYJU’S, (Think and Learn Pvt. Ltd), the creator of one of India’s most popular learning apps, announced the launch of the all-new ad campaign for Disney. BYJU’S Early Learn app featuring Shah Rukh Khan. Highlighting the importance of early learning, this ad campaign showcases experiential and conceptual learning through four fun and relatable narratives.

Conceptualized and created by Spring, these ad films bring to life the role that parents play in their child’s formative years. In the films, Shah Rukh Khan is seen interacting with children and helping them complete puzzles.

Targeted at children between classes 1 and 3, this new ad campaign highlights the value that tech-enabled learning can add to a child’s lifelong learning journey.

“We are thrilled to launch the ad campaign for our brand new product for lower grades with Shah Rukh Khan. Our ad films are specially targeted at parents with children studying between Class 1 and 3 and to help them understand and embrace tech-enabled learning. The core objective of each of our four ad films is to demonstrate to parents how learning can be fulfilling and fun at the same time using a technology-powered tool like ours,” said Mrinal Mohit, Chief Operating Officer, BYJU’S - The Learning App.

Speaking about the partnership, actor and father, Shah Rukh Khan said,“Parents play a crucial role in their child’s life. With technology being an integral part of our lives today, parents should encourage their children to explore visual and engaging ways of learning. I am confident that the Disney. BYJU’S Early Learn App will offer children early learning through unique, hands-on and immersive experiences.”

The ad series reaffirms BYJU’S’ focus on creating personalized learning programs for children. This campaign will connect with customers on all touch-points like television, print, digital and social media.