CAAAA joins I-COM as Global patronage organisation

The ICOM (International Conference on Online Media Measurement) and CAAAA (Confederation of Asian Advertising Agency Associations) announce today that the CAAAA has become a Patronage Organization of the upcoming I-COM Global Summit on October 14-18, 2011 in Rome.

The CAAAA will be joining 17 other leading associations on the I-COM Global Programme Board representing the Digital Advertising space around the world in

Andreas Cohen, Chairman of I-COM, commented: "With 24% internet penetration and yet already accounting for approximately 56% of internet users around the world as of 2011, there is no doubt about Asia's major role in the digital advertising space. In this regard, we welcome the decision of the CAAAA to help lead the international e!ort to shape the future of online measurement."